I am a three-time graduate of UT Austin with specializations in interactive advertising, media planning, and consumer behavior. My research interests focus on consumer interactions in online environments, including social networking sites, customized websites, RSS feeds and new media applications. As an assistant professor at TCU, I teach channel planning and strategic communication in new media.
My refereed publications have appeared in the Journal of Marketing Communication (2011), Journal of Interactive Advertising (2008) and the International Journal of Electronic Business (2008). In addition, my research has been presented at the annual conferences of the American Academy of Advertising, International Communication Association, Association for Education and Journalism in Mass Communication, American Marketing Association, Information Architecture Summit, and the American Society for Information Science and Technology. My work also appears in two recently published books on new media and technology, Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (2010, IGI-Global) and Immersed in Media: Telepresence in Everyday Life (2010, Erlbaum).
I have spent over a decade working in the interactive advertising business in Austin, Texas. My experiences include working as a marketing coordinator at a “dot com”, running a web design consultancy with one of my siblings, and administering online consumer panels for academic and industry research. For my post-doctoral fellowship, I worked as a Research Fellow for Media Research Labs, Inc., a Disney funded market research company specializing in experimental research and physiological data collection.
I currently serve on several university committees including the Undergraduate Council, Ad Hoc Graduate Strategy Committee, and the Schieffer School Technology Committee. I also work with graduate students on their research endeavors for theses and Master’s reports.
When not teaching and researching, I can be found crafting, gardening or hunting for good foodie finds in the DFW metroplex. Adventures documented here.
Something else you are curious about? Email me through my contact page.