I am a three-time graduate of the University of Texas at Austin with specializations in interactive advertising, media planning, and consumer behavior. My research interests focus on consumer interactions in online environments, including social networking sites, customized websites, RSS feeds and new media applications. As an Associate Professor at TCU, I teach Channel Planning, New Media, and the National Student Advertising Competition (NSAC) Campaigns Team.
My refereed publications have appeared in Computers in Human Behavior (2015), the Journal of Marketing Communication (2012), Journal of Research in Interactive Marketing (2012), International Journal of Integrated Marketing Communications (2012), Journal of Interactive Advertising (2008) and the International Journal of Electronic Business (2008), among others. I have presented research at the annual conferences of the American Academy of Advertising, International Communication Association, Association for Education and Journalism in Mass Communication, American Marketing Association, Information Architecture Summit, and the American Society for Information Science and Technology. My work also appears in several published books on new media and technology, including the Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (2010, IGI-Global) and Immersed in Media: Telepresence in Everyday Life (2010, Erlbaum). More information can be found on my Google Scholar page.
I have spent over a decade working in the interactive advertising business in Austin, Texas. My experiences include working as a marketing coordinator at a “dot com”, running a web design consultancy with one of my siblings, and administering online consumer panels for academic and industry research. For my post-doctoral fellowship, I worked as a Research Fellow for Media Research Labs, Inc., a Disney funded market research company specializing in experimental research and physiological data collection.
I currently serve as the co-director of the Certified Public Communicator Program at TCU with my colleague, Dr. Jacque Lambiase. I work with graduate students on their research endeavors for theses and Master’s reports. I serve as the Associate Editor for the Journal of Interactive Advertising as well as on the Editorial Review Board for the Journal of Social Media in Society and as an ad hoc reviewer for a variety of academic journals and conferences.
When not teaching and researching, I can be found crafting, gardening or hunting for good foodie finds in the DFW metroplex. Adventures documented here.
Something else you are curious about? Email me through my contact page.