Curriculum Vitae

RESEARCH STATEMENT

My research focuses on understanding advertising and consumer behavior within interactive environments such as social media, news feeds and websites. To date, I have investigated the impact of content customization on interactive advertising, the psychological factors that contribute to the creation and consumption of user-generated content, the impact of new forms of technology on teaching and learning, as well as the perceptions of advertising delivered through social media channels.

My current work is in the area of Web 2.0 technologies, including social media fatigue, social media addiction, and the use of big data in advertising media planning.

EDUCATION

  • Ph.D., Advertising (2008)
    • University of Texas at Austin
    • Concentrations in New Media, Consumer Behavior, and Information Studies
  • M.A., Advertising (2004)
    • University of Texas at Austin
    • Concentrations in Online Consumer Behavior and Information Studies
  • B.S., Advertising (2000)
    • University of Texas at Austin
    • Concentrations in Interactive Advertising, Media Planning, and Business Foundations

JOURNAL ARTICLES

  • Brinson, Nancy, Matthew S. Eastin, and Laura F. Bright (2017 – in press). Advertising in a Quantified World: A Proposed Model of Consumer Trust, Attitude toward Personalized Advertising and Outcome Expectancies. Journal Of Current Issues in Research and Advertising, issue assignment pending.
  • Bright, Laura F., and Kelty Logan (2017 – in press). “Is my FOMO Causing Fatigue? Advertising, Social Media Fatigue, and the Implications for Consumers and Brands. Internet Research special issue on the “The Dark Side of Social Media”.
  • Jung, Jyong Hyuok, Blake McAdow, Jacqueline Lambiase, and Laura F. Bright (2017 – In press). Penalties Off the Field: Exploring Social Media Policies for Students at Universities. Journal of Social Media in Society, December 2017 issue.
  • Bright, Laura F., Susan Bardi Kleiser, and Stacy Landreth Grau (2015). Too Much Facebook?: An Exploratory Examination of Social Media Fatigue. Computers in Human Behavior, Volume 44, pp. 148 – 155, Available online at: http://www.sciencedirect.com/science/article/pii/S0747563214006566.
  • Logan, Kelty, and Laura F. Bright (2015). Deal Me In!: Assessing Consumer Response to Daily-Deal Websites. International Journal of Internet Marketing and Advertising, Available online at: http://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijima.
  • Gangadharbatla, Harsha, Laura F. Bright, and Kelty Logan (2014). Social Media and News Gathering: Tapping Into The Millennial Mindset. Journal of Social Media in Society, Vol. 3(1), pp. 45 – 63, Available online at: http://thejsms.org/index.php/TSMRI/article/view/63.
  • Bright, Laura F. (2014). Taming the Information Beast: Content Customization and Its Impact on Media Enjoyment for Online Consumers. Online Journal of Communication and Media Technologies, Vol. 4(1).
  • Bright, Laura F. and Terry Daugherty (2012). Does customization impact advertising effectiveness? An exploratory study of consumer perceptions of advertising in customized online environments. Journal of Marketing Communications, Vol. 18(1), p. 19-37.
  • Logan, Kelty, Laura F. Bright, and Harsha Gangadharbatla (2012). Facebook Versus Television: Advertising Value Perceptions Among Females. Journal of Research in Interactive Marketing, Vol. 6(3), pp. 164 – 179.
  • Cunningham, Nicole, and Laura F. Bright (2012). The Tweet is in Your Court: Measuring the Effectiveness of Athlete Endorsements in Social Media. International Journal of Integrated Marketing Communications.
  • Daugherty, Terry, Matthew S. Eastin, and Laura F. Bright. (2008). Exploring Consumers Motivations for Creating User-Generated Content. Journal of Interactive Advertising, Vol. 8(2).
  • Turnbull, Donald and Laura F. Bright. (2008). Advertising Academia with Sponsored Search: An Exploratory Study Examining the Effectiveness of Google AdWords at the Global and Local Level. International Journal of Electronic Business.

BOOK CHAPTERS

  • Lambiase, Jacqueline, and Laura F. Bright (2016). Boosters, idealized citizens, and cranks: Community managers for cities share nostalgia and information in social media, but real engagement is messy and time-consuming. In Public Relations and Participatory Culture: Fandom, Social Media, and Community Engagement, eds. Amber L. Hutchins and Natalie Tindall, Routledge, Taylor & Francis Group, New York, NY.
  • Bright, Laura F. (2013). Methodologies for Assessing Effects of Media. In Encyclopedia of Media Violence, Matthew S. Eastin (ed.), Sage Publications, Thousand Oaks, CA.
  • Bright, Laura F. (2013). Effects of Violent Internet Content. In Encyclopedia of Media Violence, Matthew S. Eastin (ed.), Sage Publications, Thousand Oaks, CA.
  • Bright, Laura F. (2010). Media Evolution and Web 2.0 Technologies. In Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, Matthew S. Eastin, Terry Daugherty and Neal M. Burns (eds.), IGI-Global: Hershey, PA.
  • Daugherty, Terry, Matthew S. Eastin, Laura Bright, and Shu-Chuan Chu. (2010). Expectancy-Value: Identifying Relationships Associated with Consuming User-Generated Content. In Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, Matthew S. Eastin, Terry Daugherty and Neal M. Burns (eds.), IGI-Global: Hershey, PA.
  • Daugherty, Terry, Harsha Gangadharbatla and Laura F. Bright. (2010). Presence and Persuasion. In Immersed in Media: Telepresence in Everyday Life. Cheryl Campanella Bracken and Paul Skalski (eds.), Lawrence Erlbaum.

PUBLISHED CONFERENCE PROCEEDINGS

  • Brinson, Nancy, Matthew S. Eastin, and Laura F. Bright (2016). Privacy and the Quantified Self: An Examination of Trust, Attitude toward Personalized Advertising and Health Expectancies. American Marketing Association Summer Educator’s Conference Proceedings (extended abstract), Atlanta, Georgia, August 4th – 6th.
  • Jung, Jong-Hyuok, Jane Kucko, Jacqueline Lambiase, Catherine Coleman, James Ebel, Huizhen Du, Wonsun Shin, Laura F. Bright, Karen Lancendorfer, Spencer, Anthony, and Oscar Gomez (2016). Strategies for Developing Study Abroad Programs in the Global Era. American Academy of Advertising Annual Conference Proceedings (extended abstract), Seattle, Washington, March 17th – 20th.
  • Brinson, Nancy, Matthew S. Eastin, and Laura F. Bright (2016). Consumer Privacy Concerns in the Age of Unlimited Data: Is the Privacy Paradox Really True?. American Marketing Association Annual Mid-Winter Conference Proceedings (extended abstract), Las Vegas, NV, February 26th – 27th, 2016.
  • Bright, Laura F., Stacy Landreth-Grau, and Susan Bardi Kleiser (2015). Thumbs Down to Facebook? Exploring Social Media Addiction Among Millennials Using the Consumption Continuum Framework. American Academy of Advertising Annual Conference, Chicago, Illinois, March 26 – 29 (extended abstract).
  • Gangadharbatla, Harsha, Glenn Griffin, Laura F. Bright, Trina Arnett, Harish Valsan, and Eric Schwieger (2015). The Role of Technology in Advertising Education and Practice. American Academy of Advertising Annual Conference, Chicago, Illinois, March 26 – 29.
  • Landreth-Grau, Stacy, Laura F. Bright, Kelty Logan, Chris Wilson, and Kevin Keith (2014). So Long Don Draper?: Account Planning, Big Data and the Implications Inside and Outside the Advertising Classroom. American Academy of Advertising Annual Conference, Atlanta, Georgia, March 27 – 30.
  • Bright, Laura F., and Glenn Griffin (2013). Finding Synergy: How Creative and Media Can (and Should) Work Together. American Academy of Advertising Annual Conference Proceedings, Albuquerque, New Mexico, April 4 – 7 (extended abstract).
  • Cunningham, Nicole, and Laura F. Bright (2012). The Power of a Tweet: An Exploration of Female Perceptions of Celebrity Endorsements on Twitter. American Marketing Association Summer Marketing Educators’ Conference Proceedings, Chicago, IL, August 17 – 19.
  • Landreth-Grau, Stacy, Laura F. Bright, and Susan Bardi Kleiser (2012). Too Much Facebook: An Exploratory Examination of Social Media Fatigue. American Marketing Association Summer Marketing Educators’ Conference Proceedings, Chicago, IL, August 17 – 19 (extended abstract).
  • Bright, Laura F. and Terry Daugherty. (2011). Advertising in the Web 2.0 World: Online Customization and Its Impact on the Perception of Advertising Amongst Digital Natives. American Academy of Advertising Annual Conference Proceedings (extended abstract).
  • Bright, Laura F., Terry Daugherty and Matthew S. Eastin. (2008). Attitudes Toward User-Generated Content, American Marketing Association Educator’s Conference Proceedings (extended abstract).
  • Bright, Laura F., Matthew S. Eastin, Terry Daugherty, and Harsha Gangadharbatla (2008). The Psychology of Consumer Control Contextualized Within DVR Technologies, International Communication Association Conference Proceedings.
  • Bright, Laura F. and Gary Wilcox. (2008). Am I on Your Playlist?: Explorations into the Impact of Podcasting on Academic Performance, Texas Computer Educator’s Association Technology Research Symposium Conference Proceedings.

PEER REVIEWED CONFERENCE PRESENTATIONS

  • Brinson, Nancy, Matthew S. Eastin, and Laura F. Bright (2016). How Many Steps Have You Taken Today? Examining the Role of Outcome Expectancies on Quantified Self Technology Use and Health Outcomes. National Communication Association Annual Conference, Philadelphia, Pennsylvania, November 10th – 13th.
  • Logan, Kelty, Laura F. Bright, and Stacy Grau (2016). Unfriend Me, Please: An Examination of Social Media Fatigue and Its Antecedents. Marketing EDGE Direct/Interactive Marketing Research Summit, Los Angeles, California, October 15th – 16th.
  • Brinson, Nancy, Matthew S. Eastin, and Laura F. Bright (2016). Privacy and the Quantified Self: An Examination of Trust, Attitude toward Personalized Advertising and Health Expectancies. American Marketing Association Summer Educator’s Conference, Atlanta, Georgia, August 4th – 6th.
  • Bright, Laura F., Karen Lancendorfer, Anthony Spencer, and Oscar Gomez (2016). Strategies for Developing Study Abroad Programs in Central America and the Caribbean (As part of the session: “Developing Study Abroad Programs in the Global Era”). American Academy of Advertising Annual Conference, Seattle, Washington, March 17 – 20.
  • Brinson, Nancy, Matthew S. Eastin, and Laura F. Bright (2016). Consumer Privacy Concerns in the Age of Unlimited Data: Is the Privacy Paradox Really True?. American Marketing Association Annual Mid-Winter Conference, Las Vegas, NV, February 26th – 27th.
  • Gangadharbatla, Harsha, Laura F. Bright, and Kelty Logan (2015). The Role of Social and Mobile Media in News Consumption. What is Journalism? Conference, Portland, Oregon, April 9 – 11.
  • Bright, Laura F., Stacy Landreth-Grau, and Susan Bardi Kleiser (2015). Thumbs Down to Facebook? Exploring Social Media Addiction Among Millennials Using the Consumption Continuum Framework. American Academy of Advertising Annual Conference, Chicago, Illinois, March 26 – 29.
  • Gangadharbatla, Harsha, Glenn Griffin, Laura F. Bright, Trina Arnett, Harish Valsan, and Eric Schwieger (2015). The Role of Technology in Advertising Education and Practice. American Academy of Advertising Annual Conference, Chicago, Illinois, March 26 – 29.
  • Landreth-Grau, Stacy, Laura F. Bright, Kelty Logan, Chris Wilson, and Arnel Santiago (2014). So Long Don Draper?: Account Planning, Big Data and the Implications Inside and Outside the Advertising Classroom. American Academy of Advertising Annual Conference, Atlanta, Georgia, March 27th – 30th, 2014.
  • Bright, Laura F., and Glenn Griffin (2013). Finding Synergy: How Creative and Media Can (and Should) Work Together. American Academy of Advertising Annual Conference, Albuquerque, New Mexico, April 4 – 7.
  • Bright, Laura F. (2013). Taming the Information Beast: Content Customization and Its Impact on Media Enjoyment for Online Consumers. American Academy of Advertising Annual Conference, Albuquerque, New Mexico, April 4 – 7.
  • Bright, Laura F., Susan Bardi Kleiser, and Stacy Landreth-Grau (2013). Inspiration and Brand Engagement in Social Media: An Examination of Consumer Uses for Social Media and the Relationship with Brand Engagement. Association for Education in Journalism and Mass Communication Mid-Winter Conference, Norman, Oklahoma, March 2nd.
  • Bright, Laura F. and Nicole R. Cunningham (2012). The Tweet is in Your Court: Measuring the Effectiveness of Athlete Endorsements in Social Media. Direct Marketing Education Foundation Research Summit, Las Vegas, NV, October 13 – 14.
  • Logan, Kelty and Laura F. Bright (2012). Deal Me In!: Assessing Consumer Response to Daily Deal Sites. Direct Marketing Education Foundation Research Summit, Las Vegas, NV, October 13 – 14.
  • Cunningham, Nicole, and Laura F. Bright (2012). The Power of a Tweet: An Exploration of Female Perceptions of Celebrity Endorsements on Twitter. American Marketing Association Summer Marketing Educators’ Conference, Chicago, IL, August 17 – 19.
  • Landreth-Grau, Stacy, Laura F. Bright, and Susan Bardi Kleiser (2012). Too Much Facebook: An Exploratory Examination of Social Media Fatigue. American Marketing Association Summer Marketing Educators’ Conference, Chicago, IL, August 17 – 19.
  • Bright, Laura F., and Harsha Gangadharbatla (2012). Hey, Whipple, Tweet This: A Guide to Bridging the Gap Between Social Media Education and Practice in 2012 and Beyond. Advertising Education Federation Annual Pedagogy Conference, Austin, Texas, June 2 – 5. (Top poster session)
  • Gangadharbatla, Harsha, Kelty Logan, and Laura F. Bright (2012). Just How Valuable is Television Advertising Compared to Advertising in Social Media in the Minds of Consumers?. “What is TV?” Conference, Portland, OR, March 2 – 5.
  • Bright, Laura F. and Terry Daugherty (2011). Advertising in the Web 2.0 World: Online Customization and Its Impact on the Perception of Advertising Amongst Digital Natives. American Academy of Advertising Annual Conference, Mesa, Arizona, April 7 – 9.
  • Turnbull, Donald and Laura F. Bright (2008). Advertising and Awareness with Sponsored Search: An Exploratory Study Examining the Effectiveness of Google AdWords. American Society for Information Science and Technology, Columbus, Ohio, October 24 – 29.
  • Bright, Laura F., Matthew S. Eastin, Terry Daugherty, and Harsha Gangadharbatla (2008). The Psychology of Consumer Control Contextualized Within DVR Technologies, International Communication Association Conference, Montreal, Quebec, CA, May 22 – 26.
  • Bright, Laura F., Terry Daugherty and Matthew S. Eastin (2008). Attitudes Toward User-Generated Content, American Marketing Association Educator’s Conference, Austin, TX, February 15 – 18.
  • Bright, Laura F. and Gary Wilcox (2008). Am I on Your Playlist?: Explorations into the Impact of Podcasting on Academic Performance, Texas Computer Educator’s Association Technology Research Symposium, Austin, TX, February 4 – 8.
  • Bright, Laura F. and S. Marina Choi (2007). An Exploratory Study Examining Intra-site Advertising and Its Effect on the Online Consumer Experience. Information Architecture Summit, Las Vegas, NV, March 23 – 25.
  • Bright, Laura F. and Gracieli Scremin (2006). Blue Ads, Red Ads: Are Connections Being Made in the Political Blogosphere?. Association of Education in Journalism and Mass Communication Conference, San Francisco, CA, August 1 – 4.
  • Scremin, Gracieli and Laura F. Bright (2005). Deconstructing Brazil’s Racial Democracy: An Analysis of African Brazlian Portrayals in Magazine and Television Advertising. American Academy of Advertising Conference, Reno, NV, April 1 – 3.

INVITED CONFERENCE PRESENTATIONS

  • Lambiase, Jacqueline, and Laura F. Bright (2017). Tackling the Beast: Creating and Using a Comprehensive Communication Plan. CBCCon: Colorado Broadband & Communications Conference, Denver, Colorado, October 25th – 26th.
  • Bright, Laura F., and Jacqueline Lambiase (2017). Best Practices for Community Engagement on Your District’s Website. Texas Association of School Boards Annual Conference. Dallas, Texas, October 5th – 8th.
  • Lambiase, Jacqueline, and Laura F. Bright (2017). Editorial Calendars, Digital Strategy, and Communication Planning. Texas Christian University Extended Education Workshop Series for Non-Profit Communicators, September 30th.
  • Bright, Laura F., and Jacqueline Lambiase (2017). Policies and Advanced Strategies to Help You Beat Social Media Fatigue. 3CMA: City-County Communications and Marketing Association Annual Conference. Anaheim, California, September 5th – 7th.
  • Lambiase, Jacqueline, and Laura F. Bright (2017). The Wicked Problem of Your Communication Hub: Better Citizen Engagement and Customer Service for Websites. 3CMA: City-County Communications and Marketing Association Annual Conference. San Antonio, Texas, September 7th – 9th.
  • Bright, Laura F. and Ashley English (2017). Advanced Social Media Planning and Policies (Pre-Conference Session). Texas School Public Relations Association Annual Conference. Galveston, Texas, February 21 – 23.
  • Bright, Laura F. (2017). Ins and Outs of Research for Your District. Texas School Public Relations Association Annual Conference. Galveston, Texas, February 21 – 23.
  • Bright, Laura F. (2016). Communication Planning in a Digital Age. Texas Association of School Boards Annual Conference. Houston, Texas, September 22nd – 25th.
  • Bright, Laura F. (2016). Creating a Traditional and Digital Media Plan for Your Organization. 3CMA: City-County Communications and Marketing Association Annual Conference. San Antonio, Texas, September 7th – 9th.
  • Lambiase, Jacque, and Laura F. Bright (2016). Ins and Outs of Research: Surveys, Focus Groups, and More for Your Organization. 3CMA: City-County Communications and Marketing Association Annual Conference. San Antonio, Texas, September 7th – 9th.
  • Bright, Laura F. and Jacqueline Lambiase (2016). Communication Leadership and Planning Pre-Conference. Texas School Public Relations Association Annual Conference. Horseshoe Bay, TX, February 22 – 25.
  • Lambiase, Jacqueline, and Laura F. Bright (2016). Content Marketing (and a little metrics, too). Texas School Public Relations Association Annual Conference. Horseshoe Bay, TX, February 22 – 25.
  • Bright, Laura F. and Jacqueline Lambiase (2015). Communication Leadership and Planning. 3CMA: City-County Communications and Marketing Association Annual Conference. Atlanta, GA, September 8 – 10.
  • Lambiase, Jacqueline, and Laura F. Bright (2015). Content Marketing (and a little metrics, too). 3CMA: City-County Communications and Marketing Association Annual Conference. Atlanta, GA, September 8 – 10.
  • Bright, Laura F. and Jacqueline Lambiase (2015). ROI for Communication: Effective Measurements in Your District’s PR Campaign. Texas School Public Relations Association Annual Conference. San Antonio, Texas, February 23rd – 27th, 2015.
  • Lambiase, Jacqueline, and Laura F. Bright (2015). Back to Basics: Building a Solid Crisis Communication Plan for Your District. Texas School Public Relations Association Annual Conference. San Antonio, Texas, February 23rd – 27th, 2015.
  • Bright, Laura F. and Jacqueline Lambiase (2014). Effective Government Communications: Not An Oxymoron. 3CMA: City-County Communications and Marketing Association Annual Conference. Minneapolis, MN, September 2 – 5.
  • Lambiase, Jacqueline, and Laura F. Bright (2014). Getting Creative with Marketing Plans. 3CMA: City-County Communications and Marketing Association Annual Conference. Minneapolis, MN, September 2 – 5.
  • Bright, Laura F. (2014). Social Media Campaign Planning for Your City (Pre-Conference). Texas Association of Municipal Information Officers Annual Conference, Richardson, Texas, June 18 – 20.
  • Bright, Laura F. (2014). Meaningful Measurement. Texas Association of Municipal Information Officers Annual Conference, Richardson, Texas, June 18 – 20.
  • Bright, Laura F., and Steven Levering (2014). Effective Social and Mobile Media Strategies for Non-Profits. DFW Non-Profit Communicators Conference, Fort Worth, Texas, May 16th.
  • Bright, Laura F. (2013). The Certified Public Communicator Program Launch Announcement (Keynote Presentation), Texas Association of Municipal Information Officers Annual Conference, College Station, Texas, June 6 – 8.
  • Lambiase, Jacqueline, and Laura F. Bright (2012). Beyond the Basics: How Social Media Can Change Your City for the Better. 100th Texas Municipal League Annual Conference, Grapevine, Texas, November 14th.
  • Lambiase, Jacqueline, and Laura F. Bright (2012). The Certified Public Communicators Program Proposal and Survey Results. Annual Conference for the Texas Association of Municipal Information Officers, Keynote Presentation, Round Rock, TX, June 19 – 21.
  • Bright, Laura F., and Julie O’Neil (2012). Five New Channels & Five New Measures for Non-Profits. DFW Non-Profit Communicators Conference, Fort Worth, Texas, May 18th.
  • Bright, Laura F. (2012). Advertising Curriculum in 2012 and Beyond: The Future of Media Planning. American Academy of Advertising Annual Conference (Pre-Conference Symposium), Myrtle Beach, South Carolina, March 15 – 18.

INSTRUCTOR GUIDES

  • Developed complete set of instructional materials and test bank for: Kelly, Larry D., Donald Jugenheimer, and Kim Sheehan (2015). Advertising Media Planning: A Brand Management Approach (4th edition). M.E. Sharpe, USA. (Release date: March 2015)

RESEARCH EXPERIENCE

  • Research Fellow, Media Research Labs, LLC, November 2008 – July 2009
    • Private research facility specializing in advertising research
    • Used eye-gaze, biometric, and survey data to study consumer response to advertising in various media, including television, mobile devices, print and online content
    • Consumer panel management for an active database of 2000+ members
  • Consumer Panel Manager, Texas Media Research Lab, Fall 2006 – Summer 2008
    • Faculty Supervisor: Terry Daugherty, Ph.D.
    • Department of Advertising, University of Texas at Austin
  • Teaching Assistant, Spring 2005 – Fall 2006
    • Course: Advertising Research
    • Faculty Supervisor: Terry Daugherty, Ph.D.
    • Department of Advertising, University of Texas at Austin
  • Interactive Lab Manager, Fall 2002 – Spring 2004
    • Faculty Supervisor: Gene Kincaid, Senior Lecturer
    • Department of Advertising, University of Texas at Austin

TEACHING INTERESTS

  • Digital Media, Interactive Advertising, Channel Planning and Strategy, Integrated Marketing Communications, Consumer Behavior, Research Methods, Account Planning, and Information Management in New Media Environments

TEACHING EXPERIENCE

  • New Media, Professor – Fall 2017, Texas Christian University (undergraduate, 17 students, 1 section)
  • Channel Planning, Professor – Fall 2017, Texas Christian University (undergraduate, 52 students, 2 sections)
  • New Media in London, Professor – June summer session, 2017, Texas Christian University (undergraduate, 16 students, 1 section)
  • National Student Advertising Competition AAF Campaigns, Professor – Spring 2017, Texas Christian University (undergraduate, 22 students, 1 section)
  • New Media, Professor – Spring 2017, Texas Christian University (undergraduate, 19 students, 1 section)
  • Channel Planning, Professor – Fall 2016, Texas Christian University (undergraduate, 45 students, 2 sections)
  • Strategic Communication in New Media, Professor – Fall 2016, Texas Christian University (graduate, 16 students, 1 section)
  • New Media in Central America, Professor – Maymester, 2016, Texas Christian University (undergraduate, 3 students, 1 section)
  • National Student Advertising Competition AAF Campaigns, Professor – Spring 2016, Texas Christian University (undergraduate, 17 students, 1 section)
  • New Media, Professor – Fall 2015, Texas Christian University (undergraduate)
  • Channel Planning, Professor – Fall 2015, Texas Christian University (undergraduate)
  • Strategic Communication in New Media, Professor – Spring 2015, Texas Christian University (undergraduate)
  • Special Topics: History of Digital Media, Professor – Spring 2015, Texas Christian University (undergraduate)
  • Strategic Communication in New Media, Professor – Fall 2014, Texas Christian University (undergraduate)
  • Channel Planning and Strategy, Professor – Fall 2014, Texas Christian University (undergraduate)
  • Research and Evaluation, Professor – July 2014, Texas Christian University (undergraduate)
  • Strategic Communication in New Media, Professor – Spring 2014, Texas Christian University (graduate)
  • Channel Planning and Strategy, Professor – Spring 2014, Texas Christian University (undergraduate)
  • Strategic Communication in New Media, Professor – Fall 2013, Texas Christian University (undergraduate)
  • Research and Evaluation, Professor – Fall 2013, Texas Christian University (undergraduate)
  • Research and Evaluation, Professor – June 2013, Texas Christian University (undergraduate)
  • Special Topics: Online Content and Advertising, Professor – Maymester 2013, Texas Christian University (undergraduate)
  • Research and Evaluation, Professor – Spring 2013, Texas Christian University (undergraduate)
  • Channel Planning and Strategy, Professor – Spring 2013, Texas Christian University (undergraduate)
  • Strategic Communication in New Media, Professor – Spring 2013, Texas Christian University (undergraduate)
  • Strategic Communication in New Media, Professor – Fall 2012, Texas Christian University (undergraduate)
  • Channel Planning and Strategy, Professor – Fall 2012, Texas Christian University (undergraduate)
  • Channel Planning and Strategy, Professor – Summer 2012, Texas Christian University (undergraduate)
  • Strategic Communication in New Media, Professor – Spring 2012, Texas Christian University (undergraduate)
  • Channel Planning and Strategy, Professor – Spring 2012, Texas Christian University (undergraduate)
  • Strategic Communication in New Media, Professor – Fall 2011, Texas Christian University (undergraduate)
  • Channel Planning and Strategy, Professor – Fall 2011, Texas Christian University (undergraduate)
  • Channel Planning and Strategy, Professor – Summer 2011, Texas Christian University (undergraduate)
  • Channel Planning and Strategy, Professor – Spring 2011, Texas Christian University (undergraduate)
  • Strategic Communication Campaigns, Professor – Spring 2011, Texas Christian University (undergraduate)
  • Channel Planning and Strategy, Professor – Fall 2010, Texas Christian University (undergraduate)
  • Advertising and The Consumer, Professor – Fall 2010, Texas Christian University (graduate / undergraduate)
  • Principles of Marketing, Instructor – Spring 2010, Texas State University (undergraduate)
  • Integrated Marketing Communications, Instructor – Spring 2010, St. Edward’s Univ. (graduate)
  • Information and Analysis, Instructor – Spring 2010, University of Texas at Austin (undergrad.)
  • Advertising on the Internet, Instructor – Spring 2008, University of Texas at Austin (undergrad.)
  • Advertising on the Internet, Instructor – Spring 2007, University of Texas at Austin (undergrad.)
  • Advertising Research, TA – Spring 2005 & Fall 2006, University of Texas at Austin (undergrad.)
  • Media Management, TA – Fall 2006, University of Texas at Austin (graduate)
  • Media Planning, TA – Summer 2005, University of Texas at Austin (undergrad.)
  • Media Research, TA – Spring 2005, University of Texas at Austin (undergrad.)

STUDY ABROAD PROGRAMS

  • “Strategic Communication in London” – New Media and Digital Storytelling, June 2017 (18 students, 2 faculty advisors)
  • “Engaging Vital Sites” Art and Strategic Communication in Central America (Panama and Nicaragua) – Maymester 2016 (8 students, 2 faculty advisors)
  • “Wetlands International and Strategic Communication” Professional Development Trip (Panama) – May 2015 (5 students, 2 faculty advisors)

INDUSTRY EXPERIENCE

  • Brightly Coded, LLC / Fall 2015 – Present
    Internet consultancy specializing in website development and maintenance as well as optimization efforts – I currently consult on an as needed basis.

    • Digital Media Consultant
      • Client relationship management including contract acquisitions and negotiations, project tracking, and overall communications management
      • Content management using WordPress platforms
      • Experience with clients in a variety of industries including real estate, music, accounting, health care, non-profits, entertainment and environmental engineering
      • Development of content marketing campaigns for clients
  • Seedling Online / August 1996 – Fall 2010
    Internet consultancy specializing in website development and maintenance as well as optimization efforts including search engine marketing and interactive advertising. I currently consult with Seedling Online on an as needed basis.

    • Digital Media Consultant / Partner
      • Client relationship management for a roster of 15 clients, including contract acquisitions and negotiations, project tracking, and overall communications management
      • Content management for all websites using online content management systems as well as WordPress platform
      • Management of mailing list systems for 10+ clients resulting in increased event attendance and website visitations
      • Deployment of interactive marketing campaigns, including Google AdWords, search engine optimizations, Amazon affiliate programs, and email marketing
      • Experience with clients in a variety of industries including real estate, music, accounting, health care, non-profits, entertainment and environmental engineering
      • Responsible for acquisition of $150,000+ in client sales
      • Conducted usability testing to facilitate website improvements and redesigns
  • Media Research Labs, LLC / November 2008 – July 2009
    Privately held market research facility that conducts consumer research on media effects. Data collection methods include biometrics, eye gaze, and surveys.

    • Research Fellow
      • Creation and management of online consumer panel including recruitment of 2,000+ panel members via direct marketing efforts
      • Development and execution of survey instruments for all studies
      • Data integration via Excel and SPSS for all survey data
      • Contribution to research design and experimental protocols
      • Management of research assistant staff to ensure data integrity
      • Writing and editing of market research reports
      • Website maintenance
      • Secondary research analysis for report contributions
      • Completion of work in a fast paced, team focused environment
  • The University of Texas at Austin / January 2007 – May 2008
    Instructor of record for undergraduate Advertising course entitled “Advertising on the Internet”.

    • Instructor of Record
      • Responsible for creating and delivering 3 50-minute lectures to 100+ undergraduate students on a weekly basis (using PowerPoint and Keynote)
      • Development and execution of class assignments, projects, and exams
      • Created readings packet including topics related to interactive advertising, search engine optimization, web 2.0, social media, permission marketing, interface design and usability
      • Solely responsible for administering exams, grading course materials, and managing communications with students
      • Obtained access to 10+ guest speakers to deliver special topics lectures as well as facilitate networking opportunities for students
      • Held office hours on a weekly basis to assist students with assignments, resolve issues and clarify key points to be derived from the readings
      • Consistently received positive feedback on student evaluations
  • Texas Media Research Lab / January 2005 – August 2008
    Research facility funded by a Ford Foundation grant and operated by Department of Advertising at UT. Lab is used to conduct primary research on media effects specifically related to advertising and interactive media.

    • Consumer Panel Manager / Research Assistant
      • Managed 30,000 member consumer panel via Cold Fusion and MS Access configuration, including cleaning data, sampling, and demographic reporting
      • Responsible for all panel member communications including prize notifications and account information management
      • Administrated 20+ studies for the online panel resulting in over 40 publications and conference presentations
      • Conducted primary research in the lab environment including working on a research team to develop and execute experiments related to media effects
      • Teaching assistant duties for Advertising Research courses (grading, advising students, teaching labs, managing communications)
      • Wrote and submitted theory based research articles for academic conferences and journals
  • Texas Interactive Lab / August 2002 – May 2004
    Research facility funded by The University Co-Op and operated by the Department of Advertising at UT. The lab serves as reference center that makes media-related research available to students as well as providing access to latest interactive advertising tools.

    • Lab Manager
      • Responsible for creation of training materials for all media based software applications including MRI, Qualitap, SRDS, Scarborough, Redbooks, and Media Flight Plan
      • Managed communications with college technology team to insure smooth operation of all technical components of the lab
      • Worked with professors and students to effectively analyze secondary market research data
      • Developed assignments for professors related to specific software skills needed to complete course projects
      • Primary point of contact for all lab visitors including providing tutorial sessions and tours
  • SchoolPeople, Inc., / January 1999 – June 2001
    Web-based educational management software company.

    • Marketing Coordinator
      • Communicated product specifications to development team
      • Managed graphic design team for the creation of all marketing collateral, including corporate website, print advertising, and premier product line brochures
      • Managed marketing budget ($75K/year)
      • Coordinated attendance and/or presentations at national conferences for 9 salespeople
      • Trained and provided technical assistance for national accounts

EXTERNAL SERVICE

  • Associate Editor, Journal of Interactive Advertising, Spring 2015 – present (3 year term)
  • Editorial Board Member, Journal of Social Media in Society, Summer 2013 – Present
  • Membership Committee Chair, American Academy of Advertising, 2015 – 2016 (one year term)
  • Member of Ad Hoc Community Service Committee, American Academy of Advertising, Fall 2014
  • Membership Committee Chair, American Academy of Advertising, 2013 – 2014 (one year term)
  • Membership Committee Member, American Academy of Advertising, Annual Conference, 2012 – 2013 (one year term)
  • Ad Hoc Reviewer, Journal of Interactive Advertising, 2010 – Present
  • Ad Hoc Reviewer, International Journal of Electronic Business, 2012 – Present
  • Ad Hoc Reviewer, Journal of Electronic Commerce Research, 2012 – Present
  • Reviewer, Special Issue on Green Advertising, Journal of Advertising, Spring 2012
  • Reviewer, Special Issue on Social Media, Journal of Research in Interactive Marketing, Spring 2012
  • Reviewer, Special Issue on Social Media, Journal of Interactive Advertising, Summer 2011
  • Competitive Paper Reviewer, American Academy of Advertising, Annual and Global Conferences, Yearly from 2010 – present
  • Competitive Paper Reviewer, Association for Education in Journalism and Mass Communication, Annual Conference, 2014
  • Competitive Paper Reviewer, Direct Marketing Education Foundation, Annual Conference, Yearly from 2011 – present
  • Moderator, American Academy of Advertising, 2013 Annual Conference, Albuquerque, NM
  • Moderator, American Academy of Advertising, 2011 Annual Conference, Mesa, AZ
  • Academic Mentor, Athletic Department, University of Texas at Austin, Fall 2009
  • Associate Board Member, American Society for Information Science and Technology, University of Texas Chapter, 2007 (one year term)
  • Texas Media Program Representative, Department of Advertising, University of Texas at Austin Advertising Graduate Council, Spring 2005 – Fall 2008
  • Logistics Coordinator, Women’s Scholarship Fund Silent Auction & Banner Brunch, Association for Women in Communication, Austin, Texas Chapter, Spring 2009
  • Co-Chairwoman, Women’s Scholarship Fund Silent Auction & Banner Brunch, Association for Women in Communication, Austin, Texas Chapter, Spring 2010
  • Volunteer, Artist’s for Media Diversity, A4MD.org development, promotion, and grant writing, Fall 2009 – Spring 2010

DEPARTMENTAL SERVICE

  • Search Committee Chair for three tenure-track faculty lines in Strategic Communication, Fall 2015 – Spring 2016
  • Curriculum Committee, School of Strategic Communication, 2015 – 2018 (three year term)
  • Certified Public Communicator Program Founding Faculty and Advisory Board Member, Spring 2012 – present
  • School of Strategic Communication Webmaster, April 2014 – present
  • College of Communication Research and Creativity Colloquium Committee Chair for Schieffer School of Journalism, Spring 2013
  • Media Planning Advisor, NSAC Competition Team, Schieffer School of Journalism, 2011 – present (1st place District 10 2012, 3rd place District 10 2013)
  • Co-Advisor for TCU Ad Association, Schieffer School of Journalism, Fall 2011 – present
  • Co-host of Career Development Session for Schieffer School students featuring Kendall Gibbs (Account Executive, Moroch Agency), Chip Hanna (Interactive Director, Balcom Agency), and Carlo Capua (Owner, Z’s Café and Catering), Fall 2011
  • Frog Camp Faculty Facilitator, Summit Camp, Bruceville Eddy, Texas, August 2011
  • Moderator, College of Communication Research Colloquium, Spring 2011
  • Co-host of Career Development Session for Schieffer School students featuring Karen Phillips from T3 Advertising Agency (Austin, Texas), October 4th, 2010

UNIVERSITY SERVICE

  • Bob Schieffer College of Communication Executive Committee, Fall 2015 – Fall 2018 (three year term)
  • Ad Hoc Committee on TCU Research Productivity, Fall 2016 – Fall 2018 (two year term)
  • College Advisory Board Member, Bob Schieffer College of Communication, beginning Fall 2015
  • University Court Committee Representative, Fall 2012 – Fall 2014 (two year term)
  • Undergraduate Council Representative for College of Communication, Texas Christian University, Fall 2011 – Fall 2014 (three year term)
  • Member of Search Committee for Director Position of the Schieffer School of Journalism, Spring 2013 – Spring 2014
  • Member of Ad Hoc Governance Committee, Schieffer School, Fall 2013
  • Member of Ad Hoc University Graduate School Vision and Strategy Committee, Spring 2012
  • Member of Schieffer School Technology Committee, Fall 2011
  • Member of Search Committee for Tenure-Track Assistant Professor Position in Strategic Communication with International Advertising Specialization, Fall 2011 – Spring 2012
  • Member of Class Size Committee for Schieffer School of Journalism, Spring 2011
  • Member of Subcommittee for Advertising Curriculum Development, Division of Strategic Communication, Schieffer School of Journalism, Texas Christian University, 2010 – 2011

GRADUATE COMMITTEES (CHAIR)

  • Masters Report Committee Chair, Callie Cunyus, Fall 2014 – Spring 2015
  • Masters Report Committee Chair, Laura Rasmussen, Fall 2013 – Spring 2014
  • Masters Report Committee Chair, Caitlyn Derdeyn, Fall 2012 – Spring 2013
  • Thesis Committee Chair, Nicole Cunningham, Spring 2011 – Spring 2012

GRADUATE COMMITTEES (MEMBER)

  • Masters Report Committee Member, Kelly Lee, Spring 2017
  • Masters Report Committee Member, Shaw Adcock, Spring 2017
  • Masters Report Committee Member, Avery Eustace, Spring 2017
  • Masters Report Committee Member, Nasha Smith, Spring 2017
  • Masters Report Committee Member, Blake McAdow, Spring 2016
  • Masters Report Committee Member, Weiyi Zhong, Spring 2016
  • Masters Report Committee Member, Caten Hyde, Spring 2015
  • Masters Report Committee Member, Kaiyi Sun, Spring 2015
  • Masters Report Committee Member, Jianyao Chang, Spring 2015
  • Masters Report Committee Member, Miaojian Zheng, Spring 2015
  • Masters Report Committee Member, Lauren Land, Spring 2014
  • Masters Report Committee Member, Digna Joseph, Fall 2012 – Spring 2013
  • Masters Report Committee Member, Sara Safi, Fall 2012 – Spring 2013
  • Masters Report Committee Member, Meagen Bechtel, Spring 2012
  • Masters Report Committee Member, Ashley Iszkun, Spring 2011
  • Masters Report Committee Member, Rachel O’Neal, Fall 2010 – Spring 2011

UNDERGRADUATE HONOR’S COMMITTEES

  • Undergraduate Honor’s Committee Member, Kelsie Ritchie, Fall 2016 – Spring 2017
  • Undergraduate Honor’s Practicum Advisor, Emily Siegers, Fall 2016 – Spring 2017
  • Undergraduate Honor’s Practicum Advisor, Addy Kryger, Fall 2015 – Spring 2016
  • Undergraduate Honor’s Thesis Committee Chair, Shelly Crossland, Fall 2014 – Spring 2015
  • Neeley School Honor’s Thesis Committee Member, Steven Imaizumi, Fall 2013 – Spring 2014
  • Neeley School Honor’s Thesis Committee Member, Trey Alexander, Fall 2012 – Spring 2013
  • Neeley School Honor’s Thesis Committee Member, Moriah Sallis, Fall 2012 – Spring 2013

GRANTS AWARDED

  • Bob Schieffer College of Communication Dean’s Research Grant, 2017 – 2018
  • TCU Senior Fellows in Entrepreneurship Grant, Coleman Foundation, 2015 – 2016
  • TCU Fellows in Entrepreneurship Grant, Coleman Foundation, 2014 – 2015
  • TCU Senior Fellows in Entrepreneurship Grant, Coleman Foundation, 2013 – 2014
  • TCU Fellows in Entrepreneurship Grant, Coleman Foundation, 2012 – 2013
  • TCU Invests in Scholarship Grant for “Smart Cities, Big Data” Project with Jacqueline Lambiase, Ph.D. and Stacy Landreth-Grau, Ph.D., 2012 – 2013
  • Texas Association of Municipal Officers Grant to Fund Graduate Assistant with Jacqueline Lambiase, Ph.D., 2012
  • Junior Faculty Summer Research Grant, Texas Christian University, 2011 – 2012
  • College of Communication Research Grant, Dean’s Office, Fall 2011

HONORS AND AWARDS

  • Faculty Advisor for National Student Advertising Competition Team, “Second Place” for District 10 (Spring 2017)
  • Faculty Advisor for National Student Advertising Competition Team, “Fourth Place” for District 10 and “Best Media Plan” Award winners (Spring 2016)
  • 2014 Cheryl A. Soward Communicator of Distinction Award from the Texas Association of Municipal Information Officers for outstanding achievements in the field of government communication
  • Ranked in “Top Marketing Professors on Twitter” by Social Media Marketing Magazine (# 91)
  • Ranked in “Top 100 Web Savvy Professors” by Best Online Universities (# 47)
  • Media Advisor for National Student Advertising Competition Team, “Fourth Place” for District 10 and “Spirit Award” winners for professionalism (Spring 2015)
  • Media Advisor for National Student Advertising Competition Team, “Third Place” for District 10 (Spring 2013)
  • Media Advisor for National Student Advertising Competition Team, “First Place” for District 10 (Spring 2012)
  • Media Advisor for National Student Advertising Competition Team, “Best Media Plan” for District 10 (Spring 2012)
  • Jesse Jones Continuing Education Fellowship, 2007 – 2008
    College of Communication, University of Texas at Austin
  • Ray Hall Continuing Education Fellowship, 2007 – 2008
    Department of Advertising, University of Texas at Austin
  • David Bruton, Jr. Endowment Fund Fellowship, 2007
    Office of Graduate Studies, University of Texas at Austin

GUEST LECTURES

  • “Social Media Engagement, Policies, and Measurement for Government Organizations” for the Certified Public Manager Program, Texas State University, November 9th, 2017.
  • “Tapping into Your Communication Mindset with Digital Storytelling” for the Water Educators of North Texas Group, Mansfield Water Department, August 11th, 2017.
  • “Creativity and Branding in Your Organization” for the North Texas Chapter of the Texas School Public Relations Association, December 2nd, 2016 at Little Elm ISD
  • “Social Media Engagement, Policies, and Measurement for Government Organizations” for the Certified Public Manager Program, Texas State University, November 4th, 2016.
  • “Living in a Mediated World: A (Brief) History of Digital Media” for the TCU Retiree’s Association, March 24th, 2016
  • “New Media Research for Grad Students” for Graduate Pro-Seminar course in School of Strategic Communication, Texas Christian University, Fall 2015
  • “Communication Planning in an Age of Social Media Fatigue” for the Sookmyung Women’s University visitors from South Korea, July 10th, 2015
  • “New Media Research for Grad Students” for Graduate Pro-Seminar course in Schieffer School of Journalism, Texas Christian University, Fall 2013
  • “Is It Time to “De-Face”?: Social Media Addiction and the Consumption Continuum” for the Honors College Colloquia on Technology, Texas Christian University, Fall 2013
  • “Social Media Addiction” for Intermediate Composition: Social Media and Gen Y course in AddRan College of Liberal Arts, Texas Christian University, Spring 2013
  • “Building Your Brand Online” for Seminar in Art Professions course in School of Art, Texas Christian University, Spring 2013
  • “Zero Moment of Truth” for Digital Metrics course in the Department of Advertising, University of Texas at Austin, Fall 2012
  • “New Media Research for Grad Students” for Graduate Pro-Seminar course in Schieffer School of Journalism, Texas Christian University, Fall 2012
  • “Research in Interactive Environments” for Graduate Pro-Seminar course in Schieffer School of Journalism, Texas Christian University, Fall 2010
  • “Persuasion Techniques for Information Scientists” for Introduction to Information Studies course, iSchool, University of Texas at Austin, Spring 2010
  • “Digital Metrics and Engagement” for Advertising and New Media course, Department of Advertising, University of Oregon, Fall 2009

PROFESSIONAL AFFILIATIONS

  • American Academy of Advertising
  • American Advertising Federation
  • American Marketing Association
  • Certified Public Communicator Program
  • Texas Association of Municipal Information Officers
  • Texas School Public Relations Association
  • 3CMA: City and County Communication and Marketing Association