I am so happy to finally see this pop-up section in print! The process of co-editing this issue of Journal of Advertising began in Summer 2020 and is now available online here: https://www.tandfonline.com/toc/ujoa20/current.
It was a learning experience to put together an issue like this and I am thankful for my co-editor, Dr. Hope Jensen Schau, for showing me the ropes. Out of 50 submissions, we accepted 8 excellent manuscripts that showcase the impact that COVID-19 has made on the advertising industry and consumer behavior. Hope and I wrote the introduction that speaks to the overall themes showcased in the issue.
