Resumé

OVERVIEW

  • Over 20 years of work experience in market research, interactive advertising, website optimization, and client services.
  • Extensive academic research background in consumer behavior, interactive marketing and advertising, new media environments (Social networks, Twitter, Web 2.0, etc.), primary and secondary market research, and usability and accessibility.
  • A complete listing of publications and presentations can be found here.

    EDUCATION

    • Doctor of Philosophy (Advertising), University of Texas at Austin, 2005 – 2008
    • Master of Arts (Advertising), University of Texas at Austin, 2002 – 2004
    • Bachelor of Science (Advertising), University of Texas at Austin, 1995 – 2000

    WORK EXPERIENCE

    • University of Texas at Austin / August 2019 – Present
      Associate Professor of Media Analytics, Stan Richards School of Advertising and Public Relations, Moody College of Communication

      • Associate Professor of Media Analytics (with tenure)
        • Media Management professor
        • Researcher in areas related to social media, privacy, and big data
        • Member of Extended Budget Council
        • Academic Advisor for advertising doctoral students
        • More info here
    • Texas Christian University / July 2018 – July 2019
      Department Chair and tenured faculty member in the Department of Strategic Communication, Bob Schieffer College of Communication

      • Department Chair
        • Chief Operating Officer for Department of Strategic Communication
        • Lead professor for Channel Planning and Strategy courses
        • Lead professor for New Media courses
        • Associate Editor, Journal of Interactive Advertising
        • Editorial Board Member, Journal of Social Media in Society
        • Founding Faculty and Advisory Board Member for the Certified Public Communicator Program
        • Academic Advisor for 30+ undergraduate students
        • More info here
    • Texas Christian University / April 2015 – June 2018
      Faculty member in the School of Strategic Communication, Bob Schieffer College of Communication

      • Associate Professor (with tenure)
        • Lead professor for Channel Planning and Strategy courses
        • Lead professor for New Media courses
        • Lead professor for National Student Advertising Competition Campaigns course
        • Member of Bob Schieffer College of Communication Executive Committee (three-year term)
        • Associate Editor, Journal of Interactive Advertising
        • Founding Faculty and Advisory Board Member for the Certified Public Communicator Program
        • Academic Advisor for 30+ undergraduate students
        • More info here

    • Texas Christian University / August 2010 – April 2015
      Faculty member for Division of Strategic Communication, Schieffer School of Journalism, College of Communication

      • Assistant Professor (tenure track)
        • Lead professor for Channel Planning and Strategy courses
        • Classes taught include Strategic Communication in New Media, Advertising and the Consumer, Strategic Communication Campaigns, Research and Evaluation, and Channel Planning and Strategy
        • Member of Undergraduate Council, University Court, and various other committees
        • Media Consultant for National Student Advertising Competition (NSAC) team
        • Founding Faculty and Advisory Board Member for the Certified Public Communicator Program
        • Academic Advisor for 30+ undergraduate students
        • Committee member for 3+ graduate students
        • More info here
    • Seedling Online / August 1996 – August 2010
      Internet consultancy specializing in website development and maintenance as well as optimization efforts including search engine marketing and interactive advertising. I currently consult with Seedling Online on an as needed basis.

      • Digital Media Consultant
        • Client relationship management for a roster of 15 clients, including contract acquisitions and negotiations, project tracking, and overall communications management
        • Content management for all websites using online content management systems as well as WordPress platform
        • Management of mailing list systems for 10+ clients resulting in increased event attendance and website visitations
        • Deployment of interactive marketing campaigns, including Google AdWords, search engine optimizations, Amazon affiliate programs, and email marketing
        • Experience with clients in a variety of industries including real estate, music, accounting, health care, non-profits, entertainment and environmental engineering
        • Responsible for acquisition of $150,000+ in client sales
        • Conducted usability testing to facilitate website improvements and redesigns
    • Media Research Labs, LLC / November 2008 – June 2009
      Privately held market research facility that conducts consumer research on media effects. Data collection methods include biometrics, eye gaze, and surveys.

      • Research Fellow
        • Creation and management of online consumer panel including recruitment of 2,000+ panel members via direct marketing efforts
        • Development and execution of survey instruments for all studies
        • Data integration via Excel and SPSS for all survey data
        • Contribution to research design and experimental protocols
        • Management of research assistant staff to ensure data integrity
        • Writing and editing of market research reports
        • Website maintenance
        • Secondary research analysis for report contributions
        • Completion of work in a fast paced, team focused environment
    • The University of Texas at Austin / January 2007 – May 2008
      Instructor of record for undergraduate Advertising course entitled “Advertising on the Internet”.

      • Instructor of Record
        • Responsible for creating and delivering 3 50-minute lectures to 100+ undergraduate students on a weekly basis (using PowerPoint and Keynote)
        • Development and execution of class assignments, projects, and exams
        • Created readings packet including topics related to interactive advertising, search engine optimization, web 2.0, social media, permission marketing, interface design and usability
        • Solely responsible for administering exams, grading course materials, and managing communications with students
        • Obtained access to 10+ guest speakers to deliver special topics lectures as well as facilitate networking opportunities for students
        • Held office hours on a weekly basis to assist students with assignments, resolve issues and clarify key points to be derived from the readings
        • Consistently received positive feedback on student evaluations
    • Texas Media Research Lab / January 2005 – August 2008
      Research facility funded by a Ford Foundation grant and operated by Department of Advertising at UT. Lab is used to conduct primary research on media effects specifically related to advertising and interactive media.

      • Consumer Panel Manager / Research Assistant
        • Managed 30,000 member consumer panel via Cold Fusion and MS Access configuration, including cleaning data, sampling, and demographic reporting
        • Responsible for all panel member communications including prize notifications and account information management
        • Administrated 20+ studies for the online panel resulting in over 40 publications and conference presentations
        • Conducted primary research in the lab environment including working on a research team to develop and execute experiments related to media effects
        • Teaching assistant duties for Advertising Research courses (grading, advising students, teaching labs, managing communications)
        • Wrote and submitted theory based research articles for academic conferences and journals
    • Texas Interactive Lab / August 2002 – May 2004
      Research facility funded by The University Co-Op and operated by the Department of Advertising at UT. The lab serves as reference center that makes media-related research available to students as well as providing access to latest interactive advertising tools.

      • Lab Manager
        • Responsible for creation of training materials for all media based software applications including MRI, Qualitap, SRDS, Scarborough, Redbooks, and Media Flight Plan
        • Managed communications with college technology team to insure smooth operation of all technical components of the lab
        • Worked with professors and students to effectively analyze secondary market research data
        • Developed assignments for professors related to specific software skills needed to complete course projects
        • Primary point of contact for all lab visitors including providing tutorial sessions and tours
    • SchoolPeople, Inc., / January 1999 – June 2001
      Web-based educational management software company.

      • Marketing Coordinator
        • Communicated product specifications to development team
        • Managed graphic design team for the creation of all marketing collateral, including corporate website, print advertising, and premier product line brochures
        • Managed marketing budget ($75K/year)
        • Coordinated attendance and/or presentations at national conferences for 9 salespeople
        • Trained and provided technical assistance for national accounts

    SKILLS & TRAINING

    • Survey Design & Implementation
    • Experimental Design
    • Market Research and Analysis
    • Basic Statistics
    • Multivariate Analysis
    • Information Architecture
    • Writing & Editing
    • Mac & PC friendly
    • SPSS, some SAS
    • MS Office & MS Access
    • Web 2.0 applications
    • Powerpoint and Keynote
    • Web Development (HTML, CSS, etc.)
    • Data Modeling

    References available upon request. All publications as well as affiliations are listed on my curriculum vitae: https://brightwoman.com/cv/.