Summer Hibernation

Now that the loose ends of the spring semester have all been tied it is time to settle into summer hibernation mode in Texas. What does summer hibernation mean for me, you ask? Many days working on research and writing under the cool blast of the air conditioner with my dog Oscar at my feet.

In preparation for the research and writing work I have ahead I took it upon myself to check out a new book on creativity – “Steal Like An Artist: 10 Things Nobody Ever Told You About Being Creative” by Austin Kleon. The book is spot on and a quick afternoon read. Among my favorite pieces of advice are to “use your hands”, “don’t wait until you know who you are to get started”, and “be boring (it’s the only way to get work done)”. Kleon uses his own advice and adeptly steals like an artist by providing insightful quotes and anecdotes from great minds the world over. Using this information, Kleon weaves a story of his own struggles with creativity and how he finds inspiration to continue doing great work.

As I make my transition from the hectic days of spring into summer hibernation I have one particular quote from the book that keeps bouncing around in my mind: “Be regular and orderly in your life, so that you may be violent and original in your work” –Gustave Flaubert (pp.118).

Most who know me can attest that I have the regular and orderly component covered – now it is time to get to work and await flashes of violent originality. Let the hibernation begin!

Recent Work

Here are a few projects I have been working on in recent months. If something peaks your interest, please don’t hesitate to get in touch so that we can discuss it further.

Bright, Laura F. (2012). Advertising Curriculum in 2012 and Beyond: The Future of Media Planning. American Academy of Advertising Annual Conference (Pre-Conference Symposium), Myrtle Beach, South Carolina, March 15 – 18.

Bright, Laura F., and Harsha Gangadharbatla (2012). Hey, Whipple, Tweet This: A Guide to Bridging the Gap Between Social Media Education and Practice in 2012 and Beyond. Advertising Education Federation Annual Pedagogy Conference, Austin, Texas, June 2 – 5.

Cunningham, Nicole, and Laura F. Bright (2012). The Power of a Tweet: An Exploration of Female Perceptions of Celebrity Endorsements on Twitter. American Marketing Association Summer Marketing Educators’ Conference Proceedings, Chicago, IL, August 17 – 19.

Gangadharbatla, Harsha, Kelty Logan, and Laura F. Bright (2012). Just How Valuable is Television Advertising Compared to Advertising in Social Media in the Minds of Consumers?. “What is TV?” Conference, Portland, OR, March 2 – 5.

Landreth-Grau, Stacy, Laura F. Bright, and Susan Bardi Kleiser (2012). Too Much Facebook: An Exploratory Examination of Social Media Fatigue. American Marketing Association Summer Marketing Educators’ Conference, Chicago, IL, August 17 – 19.

More coming soon!

Hello World

Welcome to my newly redesigned website – thanks for visiting!

This blog will eventually include materials related to my research and to teaching digital media, media planning and information science topics.

Please visit my curriculum vitae page for an up to date listing of my research and teaching activities of late.

This summer I will be presenting at the American Advertising Federation Pedagogy Conference in Austin, Texas (June 2 – 4) and the American Marketing Association Conference in Chicago (August 17 – 19).

I look forward to seeing some of you all there … and back here again sometime soon.