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Laura F. Bright, Ph.D.

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I am a Doer

Monthly Archives: October 2014

I am a Doer

Posted on October 22, 2014 by Laura

I am very excited to be featured in the ongoing TCU ad campaign for “Doers, Dreamers, and Trailblazers” – includes a nice write up about my research and teaching. And, it is just in time for my tenure packet submission ;).

Screenshot 2014-10-22 09.57.24

Posted in Random Notes

I am the Associate Director and an Associate Professor of Media Analytics in the School of Advertising and Public Relations at the University of Texas at Austin in the Moody College of Communication. I teach media planning, research methods, and digital strategy courses.

My academic research background is in social media effects, consumer behavior, and interactive marketing and advertising.

I have over 20 years of work experience in market research, interactive advertising, social media strategy, and client services.

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