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Laura F. Bright, Ph.D.

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TCU NSAC Team Places 2nd in District 10!

Monthly Archives: April 2017

TCU NSAC Team Places 2nd in District 10!

Posted on April 29, 2017 by Laura

Very proud of this group of students for placing second in District 10 at the National Student Advertising Competition this year. Their campaign for Tai Pei Asian Food focused on “The Tai Pei Path” to comfort, convenience, and customization.

Posted in Random Notes

I am an Associate Professor of Media Analytics in the Stan Richards School of Advertising and Public Relations at the University of Texas at Austin in the Moody College of Communication. I teach media management, research, and digital strategy courses.

My academic research background is in consumer behavior, interactive marketing and advertising, and new media environments (Social networks, Web 2.0, etc.)

I have over 20 years of work experience in market research, interactive advertising, website optimization, social media strategy, and client services.

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