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Laura F. Bright, Ph.D.

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DFW Interactive Marketing Association Awards Banquet

Monthly Archives: June 2013

DFW Interactive Marketing Association Awards Banquet

Posted on June 12, 2013 by Laura

Enjoying the evening at the DFWIMA annual awards banquet with Jacque Lambiase (left) and Erica Turner (right). Two TCU students, Erica Turner and Alison Busse, received academic scholarships for their senior year at TCU. Go frogs! (Photo credit: Mallouf Photography)

Posted in Random Notes

I am an Associate Professor of Media Analytics in the Stan Richards School of Advertising and Public Relations at the University of Texas at Austin in the Moody College of Communication. I teach media management, research, and digital strategy courses.

My academic research background is in consumer behavior, interactive marketing and advertising, and new media environments (Social networks, Web 2.0, etc.)

I have over 20 years of work experience in market research, interactive advertising, website optimization, social media strategy, and client services.

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