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Laura F. Bright, Ph.D.

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First Certified Public Communicator Cohort at TCU!

Monthly Archives: September 2013

First Certified Public Communicator Cohort at TCU!

Posted on September 20, 2013 by Laura

Posted in Random Notes

I am an Associate Professor of Media Analytics in the Stan Richards School of Advertising and Public Relations at the University of Texas at Austin in the Moody College of Communication. I teach media management, research, and digital strategy courses.

My academic research background is in consumer behavior, interactive marketing and advertising, and new media environments (Social networks, Web 2.0, etc.)

I have over 20 years of work experience in market research, interactive advertising, website optimization, social media strategy, and client services.

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