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Laura F. Bright, Ph.D.

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First Certified Public Communicator Cohort at TCU!

Monthly Archives: September 2013

First Certified Public Communicator Cohort at TCU!

Posted on September 20, 2013 by Laura

Posted in Random Notes

I am the Associate Director and an Associate Professor of Media Analytics in the School of Advertising and Public Relations at the University of Texas at Austin in the Moody College of Communication. I teach media planning, research methods, and digital strategy courses.

My academic research background is in social media effects, consumer behavior, and interactive marketing and advertising.

I have over 20 years of work experience in market research, interactive advertising, social media strategy, and client services.

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