AAA 2022 Preview

I am excited to be traveling to St. Petersburg, Florida this week for the 2022 American Academy of Advertising Annual Conference which will be our first in-person meeting since 2019! I will be presenting some new research work as well as participating in panels on graduate education and academic reviewing, respectively.

Here are the specific programming details:

Wilson, Rick T., Laura F. Bright, and Adam S. Richards (2022), “Privacy and Biometric Data: An Exploration of Advertising Appeals and Consumer Willingness to Share Personal Information Online,” American Academy of Advertising Annual Conference, St. Petersburg, Florida, March 24 – 27.

Hayes, Jameson, Cynthia Morton, Chen Lou, Kasey Windels, and Laura F. Bright (2022), “How to be an Effective Reviewer: A Word from the Best Reviewer Award Winners,” American Academy of Advertising Annual Conference, St. Petersburg, Florida, March 24 – 27.

Ryan, Tanya, Laura F. Bright, Patricia Huddleston, Ofrit Kol, and Dorit Zimand Sheiner (2022), “The Future of Graduate Education in Advertising: A Discussion with Educators and Industry Experts,” American Academy of Advertising Annual Conference, St. Petersburg, Florida, March 24 – 27.

Will look forward to seeing my academic colleagues there :).