New book chapter published in October 2021

I am excited to share that my book chapter co-authored with Dr. Karen Anne Wallach is now available in “An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing” by Jamie Turner and Chuck Moxley, Sr. The chapter is entitled “How to Turn Consumer Privacy into a Strategic Benefit for Your Brand” and it covers key privacy issues that brands need to consider in their interactions with consumers.

You can find more about the book and authors here.