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Laura F. Bright, Ph.D.

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DFW Interactive Marketing Association Awards Banquet

Monthly Archives: June 2013

DFW Interactive Marketing Association Awards Banquet

Posted on June 12, 2013 by Laura

Enjoying the evening at the DFWIMA annual awards banquet with Jacque Lambiase (left) and Erica Turner (right). Two TCU students, Erica Turner and Alison Busse, received academic scholarships for their senior year at TCU. Go frogs! (Photo credit: Mallouf Photography)

Posted in Random Notes

I am an Associate Professor of Media Analytics in the School of Advertising and Public Relations and the Co-Director of the Nelson Center for Brand and Demand Analytics at the University of Texas at Austin in the Moody College of Communication. I teach media management, research methods, and social media effects courses.

My academic research background covers social media effects, consumer behavior, digital wellbeing, and privacy.

I have over 20 years of work experience in market research, interactive advertising, social media strategy, and client services.

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