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Laura F. Bright, Ph.D.

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TCU NSAC Team Places 2nd in District 10!

Monthly Archives: April 2017

TCU NSAC Team Places 2nd in District 10!

Posted on April 29, 2017 by Laura

Very proud of this group of students for placing second in District 10 at the National Student Advertising Competition this year. Their campaign for Tai Pei Asian Food focused on “The Tai Pei Path” to comfort, convenience, and customization.

Posted in Random Notes

I am an Associate Professor of Media Analytics in the School of Advertising and Public Relations and the Co-Director of the Nelson Center for Brand and Demand Analytics at the University of Texas at Austin in the Moody College of Communication. I teach media management, research methods, and social media effects courses.

My academic research background covers social media effects, consumer behavior, digital wellbeing, and privacy.

I have over 20 years of work experience in market research, interactive advertising, social media strategy, and client services.

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