Certified Public Communicator Program Launches at TCU

After a year of hard work, lots of meetings and planning, I am proud to announce the launch of the Certified Public Communicator Program at TCU!

My colleague,Dr. Jacque Lambiase, is the master mind behind this innovative new program that offers public information officers a place to learn and hone their skills in strategic communication. The program is the first of its kind to be offered to communication professionals who work in city, county and public sector agencies. The CPC program is a partnership of TCU’s Schieffer School of Journalism, Extended Education, and the Texas Association of Municipal Information Officers.

The Certified Public Communicator Program at TCU is a post-baccalaureate, graduate-level residential program for two summers (one week each in 2013 and 2014), plus a two-day winter session with strategic communication professors from TCU’s Schieffer School of Journalism.

Professional communicators working for city, county, and public-sector agencies create three-year comprehensive communication plans for their organizations during the program.

I am excited to be a member of the core team launching this program in July 2013. If you are interested in the program or want to learn more, visit our website at www.certifiedpubliccommunicator.com.

Fall 2012 Activity

Classes are finally wrapped up, grades are in, and it is time to take a few weeks to relax and recuperate before things kick off again in mid-January. It was a very busy fall semester but lots of things were accomplished – here are the highlights:

  • Bright, Laura F. (2013). Taming the Information Beast: Content Customization and Its Impact on Media Enjoyment for Online Consumers. American Academy of Advertising Annual Conference, Albuquerque, New Mexico, April 4 – 7.
  • Bright, Laura F., and Glenn Griffin (2013). Finding Synergy: How Creative and Media Can (and Should) Work Together. American Academy of Advertising Annual Conference, Albuquerque, New Mexico, April 4 – 7.
  • Cunningham, Nicole, and Laura F. Bright (2012 – in press). The Tweet is in Your Court: Measuring the Effectiveness of Athlete Endorsements in Social Media. International Journal of Integrated Marketing Communications.
  • Lambiase, Jacqueline, and Laura F. Bright (2012). Beyond the Basics: How Social Media Can Change Your City for the Better. 100th Texas Municipal League Annual Conference, Grapevine, Texas, November 14th.
  • Logan, Kelty, Laura F. Bright, and Harsha Gangadharbatla (2012). Facebook Versus Television: Advertising Value Perceptions Among Females. Journal of Research in Interactive Marketing, Vol. 6(3), pp. 164 – 179.
  • Ranked in “Top Marketing Professors on Twitter” by Social Media Marketing Magazine
  • Ranked in “Top 100 Web Savvy Professors” by Best Online Universities
  • Successful launch of the Certified Public Communicator Program with Dr. Jacqueline Lambiase at TCU Extended Education

More to come in the spring … until then, have a wonderful holiday and Happy New Year!

Blog Feeds to Follow

As we all know, the flow of information we deal with each day can easily become very overwhelming. Many years ago I adopted Google Reader to help manage the blogs and websites I enjoy following – it allows me to organize my feeds by topic area while always being up to date on the latest content. In this regard, it has been a huge timesaver as it aggregates information into a central location – it is my own personalized daily newspaper!

Here are a few blogs / online media outlets that I enjoy following. This is not a definitive list by any stretch – I am always adding new sites, trying them out and then amending the list when I need to:

Blog / Online Media List
—————————
Adverblog
Ad Age Digital
Advertising Lab
A List Apart
Behavioral Insider
Boxes and Arrows
Conversion Rate Marketing Blog 
Cool Hunting
Daring Fireball
Derek Powazek
Fast Company
Lifehacker
Metrics Insider
NYT Media and Advertising
Presentation Zen
Research Brief
Signal vs. Noise
TED: Ideas Worth Spreading

And a few just for fun …
—————————
If we don’t, Remember me
Impossible Cool
Indexed
Nerd Boyfriend
Style Rookie
THX THX THX
XKCD

Hope you find something great to add to your daily feed!

Academic Portfolios

Ask any newly minted PhD who is working as an assistant professor and they will have the same answer for what keeps them up at night … the TENURE portfolio! Of course, this is not the only thing that keeps us up at night (insert manuscripts, conference papers, students, and committees here!) but it does weigh on the psyche quite a bit as you prepare to “go up” for tenure.

To lighten this psychic load, I undertook an academic portfolio workshop this past summer and it was a fabulous experience. The teaching center at TCU offers a course for tenure-track faculty with limited spots available each summer and I was lucky enough to score a spot during the June sessions. Here is basically how it goes …

1) You sign up to participate during a week that is convenient for you with a mentor that seems to fit your situation (Hint: I think it is best to sign up for a mentor completely outside of your area of expertise so you are forced to explain yourself more thoroughly … kind of like you will have to do for the tenure board!)

2) You complete a “Getting Started” guide that outlines all of your accomplishments to date including research, teaching, and service and share that with your mentor before your first meeting.

3) Your portfolio coaching week then starts on a Monday and you meet with your mentor for three hours each day for four days – it is intense, time-consuming, and tiring … but, it lets you talk through each portion of your career and how it relates back to why you are doing what you are doing. Each day you talk about a different topic – i.e., Monday is teaching, Tuesday is research and so on. By the end of the week you have an extensive outline that highlights the BEST work you have done to date with explanations of why you are proud of it!

4) At the close of the workshop you are sent off to create your portfolio. One of the best parts of creating this style of portfolio – it CANNOT be more than 15 – 20 pages of text (excluding appendices). This style forces you to concentrate on the activities and accomplishments that are MOST important to you as an academic. Instead of throwing everything and the kitchen sink into your tenure portfolio you create a concise, focused document that truly highlights who you are as a teacher, scholar and member of the community (WOW).

The process of creating this style of academic portfolio takes between 20 – 30 hours of your time and is documented in this book:
The Academic Portfolio: A Practical Guide to Documenting Teaching, Research, and Service by Peter Seldin and J. Elizabeth Miller (@ Amazon for $30.24)

I highly recommend going through this process if you are struggling with the idea of getting your tenure materials together. Luckily for me, my university encourages this portfolio format and, thanks to this program, I have a head start on getting my materials together. Tenure is a big, stressful deal – having your materials in order and ready to go will no doubt make the process less intense.

And, finally, a shout out to my incredible faculty mentor Dr. Melanie Harris (total bad-ass in the TCU religion department) – thanks for all of the support!

Classroom Technology

Technology in the classroom is always a hot topic in academia and rightfully so – when it is bad it can break your stride during lecture and when it is good it gives you an awesome technology high. As such, I have been on the quest for the ultimate technology setup for the last four years. I am happy to report that I am getting close.

This semester I set out to change the way I deliver my lectures – I vowed to use my iPad as much as possible, bring an “interactive” chalkboard to the classroom, and to not be attached to the podium at the front of the classroom. Here are the tools that have gotten me close to a daily technology high …

1) My new iPad
2) iPad VGA Adapter
3) A nice bluetooth remote
4) These excellent apps –> DropBox, Keynote, and Paper by 53

Using Drop Box, I can easily create lectures on my laptop, upload them to the cloud, and have them available on my iPad whenever I want. The Keynote app for iPad is great and easy to use – I have not created an entire presentation using the app but it is easy for quick edits. It also nicely goes into presentation mode which shows you the current slide, next slide, presenter notes and presentation time. Lastly, the Paper by 53 app has allowed me to bring an interactive chalkboard type presence to the classroom. Instead of using the white board, I can use the Paper app to draw out equations, show formulas, and best of all, I can quickly erase them all when I am done and start over. Using this setup, I can sit with my students and work through problems on the iPad while they watch on the big screen – moving me away from the podium and into a better teaching space.

There are still some tweaks that I need to make to my presentation style but the upgrades I have made this semester are already paying off. I am always looking for new teaching apps that can bring more to the classroom experience – right now, I am starting to experiment with the TED app, iTunes U, and Wolfram Alpha. I will post an update about my teaching trials here again soon. For now, here is a picture of what I take to class – definitely weighs less than my laptop bag (my shoulder thanks me!).

Links to products:
Apple iPad
Apple VGA Adapter
DropBox
Keynote App
Paper by 53 App
Presentation Remote