Here are a few projects I have been working on in recent months. If something peaks your interest, please don’t hesitate to get in touch so that we can discuss it further.

Bright, Laura F. (2012). Advertising Curriculum in 2012 and Beyond: The Future of Media Planning. American Academy of Advertising Annual Conference (Pre-Conference Symposium), Myrtle Beach, South Carolina, March 15 – 18.

Bright, Laura F., and Harsha Gangadharbatla (2012). Hey, Whipple, Tweet This: A Guide to Bridging the Gap Between Social Media Education and Practice in 2012 and Beyond. Advertising Education Federation Annual Pedagogy Conference, Austin, Texas, June 2 – 5.

Cunningham, Nicole, and Laura F. Bright (2012). The Power of a Tweet: An Exploration of Female Perceptions of Celebrity Endorsements on Twitter. American Marketing Association Summer Marketing Educators’ Conference Proceedings, Chicago, IL, August 17 – 19.

Gangadharbatla, Harsha, Kelty Logan, and Laura F. Bright (2012). Just How Valuable is Television Advertising Compared to Advertising in Social Media in the Minds of Consumers?. “What is TV?” Conference, Portland, OR, March 2 – 5.

Landreth-Grau, Stacy, Laura F. Bright, and Susan Bardi Kleiser (2012). Too Much Facebook: An Exploratory Examination of Social Media Fatigue. American Marketing Association Summer Marketing Educators’ Conference, Chicago, IL, August 17 – 19.

More coming soon!

Welcome to my newly redesigned website – thanks for visiting!

This blog will eventually include materials related to my research and to teaching digital media, media planning and information science topics.

Please visit my curriculum vitae page for an up to date listing of my research and teaching activities of late.

This summer I will be presenting at the American Advertising Federation Pedagogy Conference in Austin, Texas (June 2 – 4) and the American Marketing Association Conference in Chicago (August 17 – 19).

I look forward to seeing some of you all there … and back here again sometime soon.