We are quickly approaching the end of the 2024 – 25 academic year and will be sending all of our students off into the world next week at graduation. Looking at my last post, I know it has been a busy year because I have not posted here in quite a while. Over the last year, I have transitioned into the role of Co-Director of the Nelson Center for Brand and Demand Analytics and it has been keeping me occupied with lots of interesting research projects and curriculum development around the concepts of B2B and D2C analytics. I have also been teaching all of my normal courses and trying to have some fun along the way, too!
Here are the major milestones from this past year …
Journal Publications & Book Chapters
- Safaoui, Asma, Laura F. Bright, and Matthew S. Eastin (2025 – In press), “Social Contract Literacy and Consumers: Scale Development through the Advertising Lens,” Journal of Information Policy, Revisions submitted March 28, 2025.
- Sussman, Kristen L., Laura F. Bright, and Gary B. Wilcox (2025 – In press), “Harnessing the Power of Joy: Exploring the Role of Discrete Positive Emotions in Driving Consumer Behavior and Advertising Engagement”, Journal of Digital and Social Media Management, Accepted March 5, 2025.
- Iyer, Pooja, and Laura F. Bright (2025 – forthcoming), “Privacy Regulatory Remedies,” In Encyclopedia of AI in Marketing, Ladhari, R. (Ed.), Springer Nature Publishing. ISBN and Doi TBD.
- Bright, Laura F., Asma Safaoui, and Matthew S. Eastin (2025 – forthcoming), “Privacy Concerns in Digital Public Communications,” In Research Handbook for Public Communication, Matusitz, J. (Ed.), Edward Elgar Publishing Ltd. ISBN and Doi TBD.
Conference Presentations and Invited Talks
- Iyer, Pooja, and Laura F. Bright (2025), “I’m In This Industry and I Don’t Know How to Protect My Data”: An Exploration of Advertising Practitioner’s Perceptions and Solutions to Consumer Data Privacy Regulation,” International Conference for Research in Advertising, Rotterdam, Netherlands, June 26 – 28.
- Wilson, Rick T., Therese Roux, and Laura F, Bright (2025), “Persuasion in the Age of AI: The Role of Disclosure in Synthetic Advertising,” International Conference for Research in Advertising, Rotterdam, Netherlands, June 26 – 28.
- Bright, Laura F., and Pooja Iyer (2025), “Navigating a Paradigm Shift: Understanding AI and Big Data Adoption in Advertising and Marketing Agencies,” International Conference on Computer Science and Engineering (Theme – Innovations in AI and Machine Learning),” Copenhagen, Denmark, May 12 – 14.
- “Social Media and Wellbeing”, College of Liberal Arts Faculty Connection Series, UT Austin, April 29, 2025.
- “Health and Wellbeing: Digital Wellbeing for Athletes and How to Deal with Social Media Haters”, UT Athletics Department, March 31, 2025
- Kim, Jeewon, Matthew S. Eastin, and Laura F. Bright (2025), “AI Anxiety and Consumer Experience: Defining Consumer AI Anxiety through Scale Development and Validation,” American Academy of Advertising Annual Conference, Pittsburg, Pennsylvania, March 6 – 9, *Best Student Paper Award*.
- Iyer, Pooja, Asma Sifaoui, Matthew S. Eastin, and Laura F. Bright (2024), “”Are You REALLY Sure You Want to Share Your Location?”: Third-Person Effect on Privacy and its Impact on Technology Adoption of Location Sharing on Social Media Platforms”, National Communication Association, New Orleans, Louisiana, November 21 – 24.
- Bright, Laura F. (2024), “Becoming and Being a Successful Doctoral Student: Conquering Your Coursework,” American Academy of Advertising Graduate Symposium, Virtual, September 19.
- “Digital Wellbeing for Athletes”, UT Athletics Department, Women’s Volleyball and Basketball Orientation, June 11, 2024
Press Mentions
- Torres, Gabriel (2025), “Meet Laura Bright: Taking a Risk,” Canvas Rebel, https://canvasrebel.com/meet-laura-bright-2/, published March 3, 2025.
- Torres, Gabriel (2024), “Daily Inspiration: Meet Laura Bright,” Voyage Austin, https://voyageaustin.com/interview/daily-inspiration-meet-laura-bright, published December 3, 2024.
Courses Taught
- Art and Science of Social Media (graduate)
- Media Management (graduate)
- Script to Screen Commercials (undergraduate and graduate)
- Personal Identity Branding (graduate)
Scott Rice and I also completed our third year of teaching the Script to Screen Commercials course with Matthew McConaughey that features his commercial work with Salesforce. It was another informative semester of reverse-engineering all of the new campaign work for the Salesforce AI tool, Agent Force, and analyzing their transition from a broad-based values driven advertising campaign to a product-focused campaign that relies heavily on humor and the on-screen chemistry between Matthew and Woody Harrelson. We also had a lovely set of student visitors from the Film Akademie in Ludwigsburg, Germany to help round out the class and offer an international perspective. Can’t wait to see what this class offers in the future!