Sabbatical begins now …

This semester I will have my first academic sabbatical to work on research projects related to big data, social media fatigue, and citizen engagement in digital spaces. Excited to see what this time brings … for now, I am working on the weirdness of not creating syllabi and prepping for classes for the first time in a decade :).

Luckily, I have this joker to keep me in line and motivated!

STCO in London – Fancy that ;)

Excited to be in London for the month of June with 18 students from the TCU Strategic Communication program. We will be exploring the city and surrounding area and doing a variety of cultural activities including visits to the Globe Theatre, British Museum, Windsor War Rooms, Oxford, Windsor Castle, the Brand Museum, and the London offices of Ogilvy & Mather ad agency. It is going to be an active, fun-filled trip!

Certified Public Communicator Program graduates 23 students in July!

We graduated another talented group of public communicators from the Certified Public Communicator program at TCU in July. This group consisted of public sector communicators from agencies across the nation, including cities, counties, school districts, and regional education offices. A total of 23 students graduated this year in Cohort III, with another 25 communicators beginning the program as Cohort IV. For more information, visit

2016 NSAC Competition

Last weekend, I traveled with a team of 17 TCU students to compete in the National Student Advertising Competition in Lubbock, Texas. This competition is sponsored by the American Advertising Federation and TCU competes in the 10th District with roughly 18 other teams from Texas, Oklahoma, and Louisiana. This year we finished fourth in our competition bracket and received the award for “Best Media Plan”. Go frogs!


Central American Study Abroad Programs

I am excited to attend the American Academy of Advertising conference this coming weekend in Seattle, Washington to discuss how to develop study abroad programs with digital technologies embedded into the curriculum – I will be there with our tour guides, Tony and Oscar, from Explore505 in Nicaragua. They are helping us develop an interdisciplinary study abroad program in Central America with visits to both Panama and Nicaragua. The program will run this May and is a collaboration between myself and Adam Fung from the School of Art. Students will be able to complete courses in New Media as well as Advanced Drawing. Off we go!

An academic panel with Jong-Hyuok Jung (moderator), Jane Kucko, Jacqueline Lambiase, Catherine Coleman, James Ebel, Huizhen Du, Wonsun Shin, Laura F. Bright, Karen Lancendorfer, Spencer, Anthony, and Oscar Gomez (2016) – Entitled “Strategies for Developing Study Abroad Programs in the Global Era” at the American Academy of Advertising Annual Conference, Seattle, Washington, March 17 – 20.


TCU Certified Public Communicator Program graduates another cohort!

The School of Strategic Communication, in partnership with the Texas Association of Municipal Information Officers, proudly recognizes the second graduating cohort from the Certified Public Communicator program, the nation’s advanced executive education program for public information professionals.

Twenty public communication professionals participated in the cohort, which included 95 hours of instruction in residence since July 2014. The post-baccalaureate, graduate-level residential program includes extensive coursework and each graduate must create a three-year comprehensive communication plan. These plans are reviewed and approved by their organizations and by strategic communication professors from TCU’s School of Strategic Communication, part of the Bob Schieffer College of Communication.

Photo Credit: Bianca Castro (2015)

Congratulations to summer graduates from these cities and other public-sector organizations:

Ginger Awtry, Westlake, Texas
Dana Baird, Frisco, Texas
Jessica Beyer, Blue Earth County, Minn.
Corky Brown, Cedar Hill, Texas
Catherine Carlton, MHMR Tarrant County
Angela Fritz, Rosenberg, Texas
Jennie Huerta, Cedar Park, Texas
Lacey Lively, College Station, Texas
Erin Mynatt, Melissa, Texas
Maria Rios, Texas Council of Community Centers
Pilar Schank, Southlake, Texas
Arianne Shipley, Mansfield, Texas
Sabreana Smith, Cedar Hill (Texas) ISD
Beth Trimble, DeSoto (Texas) ISD
Terri Waggoner, Pflugerville, Texas
Jay Warren, Arlington, Texas
Stephanie Zavala, (Water) Fort Worth
Karen Zitomer, Roswell, Ga.
Two additional students will receive certificates later this year.

The curriculum offers leadership training and coursework designed for the complexities and challenges of communicating with residents and stakeholders specifically for professionals working for cities, counties, school districts and other public and public-private agencies.The third cohort is already underway with 24 participants stretching nationwide to include representatives from cities and counties in Alabama, California, Colorado, Georgia, Iowa, Oklahoma, Nebraska and Texas, plus from several schools, school districts and colleges in Texas.

Since 2013 TCU has partnered with TAMIO to offer this first-of-its-kind program to public information professionals. Early in 2015, another group joined the partnership: The National Association of County Information Officers.

ABOUT TAMIO: TAMIO is an affiliate of the Texas Municipal League, which represents some 98 percent of Texas’ urban population through its more than 1,000 member cities and towns. Organized in 1913 as an information association of 14 municipalities, TML today is a progressive, multi-million dollar enterprise offering a wide variety of services to Texas cities. As partners, TML and TAMIO offer the best in representation and assistance to cities and their respective colleagues.

ABOUT TCU’s SCHOOL OF STRATEGIC COMMUNICATION: Based in the Bob Schieffer College of Communication, the school serves about 400 undergraduate and master’s students studying advertising and public relations through an integrated curriculum. The school, with 13 full-time faculty members, has offered the Certified Public Communicator program since 2013. For more information about the school, please visit ; for more information about the certificate program, please visit

TCU Honors Ceremony

Very proud of Shelly Crossland for completing her thesis in May and graduating with honors from TCU – it was so fun to work together on her project related to social media use by non-profits. Now it is time for her to go do awesome stuff out in the real world!

Social Media Fatigue

I am very excited to announce that my most recent research, conducted with Susan Kleiser and Stacy Grau, is now available through Computers in Human Behavior. Here is a preview …

Title: “Too Much Facebook?: An exploratory examination of social media fatigue”

Authors: Laura F. Bright, Susan Bardi Kleiser, and Stacy Landreth Grau

Abstract: Social media usage levels continue to climb generating copious amounts of content. As more people crowd social media (e.g. Facebook), and create content, some research points to the existence of a concept called social media fatigue. Social media fatigue is defined as a user’s tendency to back away from social media participation when s/he becomes overwhelmed with information. Lang’s (2000) limited capacity model is used to understand the role of information overload for social media fatigue. This research examines the concept of social media fatigue and its proposed antecedents: social media efficacy, helpfulness, confidence and privacy concerns. Using confirmatory regression, this research determined that privacy concerns and confidence have the greatest predictive value for social media fatigue. This paper has theoretical implications for not only LCM but also other technology acceptance models such as TAM and UTAUT and UTAUT2. It also has implications for those trying to engage with online audiences and their subsequent reactions to that attempt at engagement. Several future research ideas are explored as well.

Texas Media Sweet 16 Reunion

It was excellent to be part of the Texas Media Sweet Sixteen Homecoming Event in October at the new Belo Center for Media at UT Austin. Not only was it great to see old friends and faculty, I was also lucky to receive the award for being from the earliest Texas Media cohort. Looking forward to the next reunion!
(Photo Credit: Laura Kincaid)

Research Meditation

Most academics I know use the summer as a period of research hibernation – all of those projects and ideas that couldn’t get executed during the school year come alive during the dog days of summer.

In this spirit, here is a nice relaxing video to get your mind settled before you begin – it was taken on the grounds of the Kimbell Museum of Art in Fort Worth, Texas. You can have the place almost entirely to yourself on a weekday evening :).

The UT PhD Crew

A happy reunion of UT Austin PhD graduates at the recent American Academy of Advertising conference in Atlanta, Georgia. From right to left: Harsha Gangadharbatla, Mark Yi-Cheon Kim, Steve Edwards, Glenn Griffin, Jennifer Ball, Laura Bright, and Barbara Phillips.

Photo courtesy of Dr. Jef Richards.

Exciting News at TCU!

The Strategic Communication faculty at Texas Christian University (TCU) is excited to announce the launch of the School of Strategic Communication effective June 1, 2014. The School of Strategic Communication will be part of the newly formed Bob Schieffer College of Communication, which also includes the School of Journalism and the departments of Communication Studies and Film-Television-Digital Media.

Strategic Communication majors can pursue advertising, public relations, or integrated degree plans and have access to a variety of programs including the National Student Advertising Competition, a student-driven strategic communication agency (Roxo), and the PRSSA Bateman Case Study Competition.

For more information, visit

Recent Activity from Fall 2013

It has been another busy Fall with many fun projects underway in the areas of research and teaching. Here are a few things I have been working on this semester:

  • Bright, Laura F. (2014 – forthcoming). Taming the Information Beast: Content Customization and Its Impact on Media Enjoyment. Online Journal of Communication and Media Technologies, Vol. IV, Issue 3 (July 2014).
  • Landreth-Grau, Stacy, Laura F. Bright, Kelty Logan, Chris Wilson, and Arnel Santiago (2014). So Long Don Draper?: Account Planning, Big Data and the Implications Inside and Outside the Advertising Classroom. American Academy of Advertising Annual Conference, Atlanta, Georgia, March 27th – 30th, 2014.
  • Logan, Kelty, and Laura F. Bright (2014 – forthcoming). Deal Me In!: Assessing Consumer Response to Daily-Deal Websites. International Journal of Internet Marketing and Advertising (Details coming soon).
  • Ranked as one of “Top Marketing Professors on Twitter” by Social Media Magazine
  • Continued launch of new co-teaching format of Research and Evaluation course
  • Launched Digital Academy Internship Program with Online Performance Marketing
  • Launched second cohort for Certified Public Communicator Program at TCU

Happy holidays!

Certified Public Communicator Program Launches at TCU

After a year of hard work, lots of meetings and planning, I am proud to announce the launch of the Certified Public Communicator Program at TCU!

My colleague,Dr. Jacque Lambiase, is the master mind behind this innovative new program that offers public information officers a place to learn and hone their skills in strategic communication. The program is the first of its kind to be offered to communication professionals who work in city, county and public sector agencies. The CPC program is a partnership of TCU’s Schieffer School of Journalism, Extended Education, and the Texas Association of Municipal Information Officers.

The Certified Public Communicator Program at TCU is a post-baccalaureate, graduate-level residential program for two summers (one week each in 2013 and 2014), plus a two-day winter session with strategic communication professors from TCU’s Schieffer School of Journalism.

Professional communicators working for city, county, and public-sector agencies create three-year comprehensive communication plans for their organizations during the program.

I am excited to be a member of the core team launching this program in July 2013. If you are interested in the program or want to learn more, visit our website at

Fall 2012 Activity

Classes are finally wrapped up, grades are in, and it is time to take a few weeks to relax and recuperate before things kick off again in mid-January. It was a very busy fall semester but lots of things were accomplished – here are the highlights:

  • Bright, Laura F. (2013). Taming the Information Beast: Content Customization and Its Impact on Media Enjoyment for Online Consumers. American Academy of Advertising Annual Conference, Albuquerque, New Mexico, April 4 – 7.
  • Bright, Laura F., and Glenn Griffin (2013). Finding Synergy: How Creative and Media Can (and Should) Work Together. American Academy of Advertising Annual Conference, Albuquerque, New Mexico, April 4 – 7.
  • Cunningham, Nicole, and Laura F. Bright (2012 – in press). The Tweet is in Your Court: Measuring the Effectiveness of Athlete Endorsements in Social Media. International Journal of Integrated Marketing Communications.
  • Lambiase, Jacqueline, and Laura F. Bright (2012). Beyond the Basics: How Social Media Can Change Your City for the Better. 100th Texas Municipal League Annual Conference, Grapevine, Texas, November 14th.
  • Logan, Kelty, Laura F. Bright, and Harsha Gangadharbatla (2012). Facebook Versus Television: Advertising Value Perceptions Among Females. Journal of Research in Interactive Marketing, Vol. 6(3), pp. 164 – 179.
  • Ranked in “Top Marketing Professors on Twitter” by Social Media Marketing Magazine
  • Ranked in “Top 100 Web Savvy Professors” by Best Online Universities
  • Successful launch of the Certified Public Communicator Program with Dr. Jacqueline Lambiase at TCU Extended Education

More to come in the spring … until then, have a wonderful holiday and Happy New Year!