EDUCATION
- Doctor of Philosophy, 2005 – 2008
- University of Texas at Austin, Department of Advertising
- Master of Arts (Advertising) 2002 – 2004
- University of Texas at Austin
- Bachelor of Science (Advertising), 1995 – 2000
- University of Texas at Austin
RESEARCH AREAS
- Consumer behavior in online environments
- Interactive marketing and advertising
- New media environments (Social networks, Twitter, Web 2.0, etc.)
- Online data collection methods
- Usability and accessibility in online environments
INDUSTRY EXPERIENCE
- Partner at Seedling Online, Austin, Texas (1996 – 2008)
- Business development
- Client relationship management
- Content management for client websites
- Design and deployment of interactive environments
- Development and integration of interactive marketing plans (advertising & search)
- Usability and accessibility engineering
- Web analytics & ROI tracking
- Consultant for Texamericana.org, Austin, Texas (2005 – 2007)
- Development of marketing plan
- Development of marketing collateral
- Design of tradeshow package for conferences (booth & collateral)
- Usability and accessibility engineering of online record store
- Consultant for Aermotor Windmills, San Angelo, Texas (2002)
- Content overhaul on existing website
- Development of online sales funnel via permission marketing
- Design and deployment of online catalog
- Photography (online catalog & website images)
- Consultant for Multimedia Games, Austin, Texas (2002)
- Content development
- Project management for a team of 4 freelance developers
- Photography (documentation of game design process)
- Marketing Coordinator for SchoolPeople, Inc., Austin, Texas (1999 – 2001)
- Communicated product specifications to the development team
- Created marketing collateral (corporate website, print advertising, premier product line brochures, and corporate brochures)
- Managed marketing budget ($75K/year)
- Multimedia production (sales presentations, product tours)
- Managed internal and corporate websites (content production, file management)
- Planned and coordinated national conferences for 9 salespeople
- Trained and provided technical assistance for national accounts
- Website Manager for The University Co-Op, Austin, Texas (1999)
- Client liaison to the University of Texas – Advertising Department
- Developed online marketing program (contest program, advertising)
- Online merchandising (photography, POS integration)
IVORY TOWER EXPERIENCE
- Assistant Instructor for The University of Texas at Austin, Austin, Texas (2007 – 2008)
- Course: Advertising on the Internet (Dept. of Advertising / Undergraduate level)
- Development of lectures and course / reading materials for 15-week course
- Instructor of record
- Lectures delivered three times a week to 150+ students
- Graduate Research Assistant for Texas Media Research Lab, Austin, Texas (2005 – 2008)
- Faculty Supervisor: Terry Daugherty, Ph.D., Department of Advertising
- Administration of 30,000 + member online consumer panel
- Management of research lab facilities
- Research design and implementation
- Writing and submission of academic publications for review
- Manager for Texas Interactive Lab, Austin, Texas (2002 – 2004)
- Faculty Supervisor: Gene Kincaid, Senior Lecturer, Department of Advertising
- Development of software training materials for advertising based data analysis tools
- Integration of new technologies into lab
- Management of lab facilities
- Tutoring of faculty, staff and students on lab software
SKILLS & TRAINING
- Survey Design & Implementation
- Experimental Design
- Online Data Collection Methods
- Basic Statistics
- Multivariate Analysis
- Writing and Editing
- Mac & PC friendly
- SPSS, some SAS
- MS Office & MS Access
- Omni Group applications
- Web 2.0 applications
- Powerpoint and Keynote
- Business development
- Client relationship management
- Content management for client websites
- Design and deployment of interactive environments
- Development and integration of interactive marketing plans (advertising & search)
- Usability and accessibility engineering
- Web analytics & ROI tracking
- Development of marketing plan
- Development of marketing collateral
- Design of tradeshow package for conferences (booth & collateral)
- Usability and accessibility engineering of online record store
- Content overhaul on existing website
- Development of online sales funnel via permission marketing
- Design and deployment of online catalog
- Photography (online catalog & website images)
- Content development
- Project management for a team of 4 freelance developers
- Photography (documentation of game design process)
- Communicated product specifications to the development team
- Created marketing collateral (corporate website, print advertising, premier product line brochures, and corporate brochures)
- Managed marketing budget ($75K/year)
- Multimedia production (sales presentations, product tours)
- Managed internal and corporate websites (content production, file management)
- Planned and coordinated national conferences for 9 salespeople
- Trained and provided technical assistance for national accounts
- Client liaison to the University of Texas – Advertising Department
- Developed online marketing program (contest program, advertising)
- Online merchandising (photography, POS integration)
- Course: Advertising on the Internet (Dept. of Advertising / Undergraduate level)
- Development of lectures and course / reading materials for 15-week course
- Instructor of record
- Lectures delivered three times a week to 150+ students
- Faculty Supervisor: Terry Daugherty, Ph.D., Department of Advertising
- Administration of 30,000 + member online consumer panel
- Management of research lab facilities
- Research design and implementation
- Writing and submission of academic publications for review
- Faculty Supervisor: Gene Kincaid, Senior Lecturer, Department of Advertising
- Development of software training materials for advertising based data analysis tools
- Integration of new technologies into lab
- Management of lab facilities
- Tutoring of faculty, staff and students on lab software
Over the past 3 years, my research has produced 5 published articles, 2 book chapters, and 6 conference presentations. All publications as well as affiliations are listed on my website: http://brightwoman.com.