OVERVIEW

  • I work as an assistant professor in the Division of Strategic Communication in the Schieffer School of Journalism at Texas Christian University in Fort Worth, Texas. I teach Channel Planning, New Media and Strategic Communication Campaigns.
  • Over 10 years’ work experience in market research, interactive advertising, website optimization, and client services.
  • Extensive academic research background in consumer behavior, interactive marketing and advertising, new media environments (Social networks, Twitter, Web 2.0, etc.), primary and secondary market research, and usability and accessibility.
  • A complete listing of publications and conference presentations can be found here.

EDUCATION

  • Doctor of Philosophy (Advertising), 2005 – 2008
  • University of Texas at Austin
  • Master of Arts (Advertising), 2002 – 2004
  • University of Texas at Austin
  • Bachelor of Science (Advertising), 1995 – 2000
  • University of Texas at Austin

WORK EXPERIENCE

  • Texas Christian University / August 2010 – Present
    Faculty member for Division of Strategic Communication, Schieffer School of Journalism, College of Communication.

    • Assistant Professor
      • Lead professor for Channel Planning and Strategy courses
      • Classes taught include Strategic Communication Campaigns, Strategic Communication in New Media, Advertising and the Consumer, and Channel Planning and Strategy
      • Member of Undergraduate Council, Sub-Committee for Curriculum Development and Class Size Committee
      • Media Consultant for American Advertising Federation competition team
      • Academic Advisor for 30+ undergraduate students
      • Committee member for 3+ graduate students
  • Seedling Online / August 1996 – August 2010
    Internet consultancy specializing in website development and maintenance as well as optimization efforts including search engine marketing and interactive advertising. I currently consult with Seedling Online on an as needed basis.

    • Digital Media Consultant
      • Client relationship management for a roster of 15 clients, including contract acquisitions and negotiations, project tracking, and overall communications management
      • Content management for all websites using online content management systems as well as WordPress platform
      • Management of mailing list systems for 10+ clients resulting in increased event attendance and website visitations
      • Deployment of interactive marketing campaigns, including Google AdWords, search engine optimizations, Amazon affiliate programs, and email marketing
      • Experience with clients in a variety of industries including real estate, music, accounting, health care, non-profits, entertainment and environmental engineering
      • Responsible for acquisition of $150,000+ in client sales
      • Conducted usability testing to facilitate website improvements and redesigns
  • Media Research Labs, LLC / November 2008 – June 2009
    Privately held market research facility that conducts consumer research on media effects. Data collection methods include biometrics, eye gaze, and surveys.

    • Research Fellow
      • Creation and management of online consumer panel including recruitment of 2,000+ panel members via direct marketing efforts
      • Development and execution of survey instruments for all studies
      • Data integration via Excel and SPSS for all survey data
      • Contribution to research design and experimental protocols
      • Management of research assistant staff to ensure data integrity
      • Writing and editing of market research reports
      • Website maintenance
      • Secondary research analysis for report contributions
      • Completion of work in a fast paced, team focused environment
  • The University of Texas at Austin / January 2007 – May 2008
    Instructor of record for undergraduate Advertising course entitled “Advertising on the Internet”.

    • Instructor of Record
      • Responsible for creating and delivering 3 50-minute lectures to 100+ undergraduate students on a weekly basis (using PowerPoint and Keynote)
      • Development and execution of class assignments, projects, and exams
      • Created readings packet including topics related to interactive advertising, search engine optimization, web 2.0, social media, permission marketing, interface design and usability
      • Solely responsible for administering exams, grading course materials, and managing communications with students
      • Obtained access to 10+ guest speakers to deliver special topics lectures as well as facilitate networking opportunities for students
      • Held office hours on a weekly basis to assist students with assignments, resolve issues and clarify key points to be derived from the readings
      • Consistently received positive feedback on student evaluations
  • Texas Media Research Lab / January 2005 – August 2008
    Research facility funded by a Ford Foundation grant and operated by Department of Advertising at UT. Lab is used to conduct primary research on media effects specifically related to advertising and interactive media.

    • Consumer Panel Manager / Research Assistant
      • Managed 30,000 member consumer panel via Cold Fusion and MS Access configuration, including cleaning data, sampling, and demographic reporting
      • Responsible for all panel member communications including prize notifications and account information management
      • Administrated 20+ studies for the online panel resulting in over 40 publications and conference presentations
      • Conducted primary research in the lab environment including working on a research team to develop and execute experiments related to media effects
      • Teaching assistant duties for Advertising Research courses (grading, advising students, teaching labs, managing communications)
      • Wrote and submitted theory based research articles for academic conferences and journals
  • Texas Interactive Lab / August 2002 – May 2004
    Research facility funded by The University Co-Op and operated by the Department of Advertising at UT. The lab serves as reference center that makes media-related research available to students as well as providing access to latest interactive advertising tools.

    • Lab Manager
      • Responsible for creation of training materials for all media based software applications including MRI, Qualitap, SRDS, Scarborough, Redbooks, and Media Flight Plan
      • Managed communications with college technology team to insure smooth operation of all technical components of the lab
      • Worked with professors and students to effectively analyze secondary market research data
      • Developed assignments for professors related to specific software skills needed to complete course projects
      • Primary point of contact for all lab visitors including providing tutorial sessions and tours
  • SchoolPeople, Inc., / January 1999 – June 2001
    Web-based educational management software company.

    • Marketing Coordinator
      • Communicated product specifications to development team
      • Managed graphic design team for the creation of all marketing collateral, including corporate website, print advertising, and premier product line brochures
      • Managed marketing budget ($75K/year)
      • Coordinated attendance and/or presentations at national conferences for 9 salespeople
      • Trained and provided technical assistance for national accounts

SKILLS & TRAINING

  • Survey Design & Implementation
  • Experimental Design
  • Market Research and Analysis
  • Basic Statistics
  • Multivariate Analysis
  • Information Architecture
  • Writing & Editing
  • Mac & PC friendly
  • SPSS, some SAS
  • MS Office & MS Access
  • Web 2.0 applications
  • Powerpoint and Keynote
  • Web Development (HTML, CSS, etc.)
  • Data Modeling

References available upon request. All publications as well as affiliations are listed on my curriculum vitae: http://brightwoman.com/cv/.